Is This Truly The Number One Meeting Whiteboard Trick

The Venn Diagram.

Lovely to see it accorded such prominence in the meeting room satire of Sara Cooper’s debut book.

∩ = sweet spot.

I can see this turned into a knowingly cheeky sales flipchart routine.

Draw only the two interlocking circles and label their intersection.

Then get the audience to suggest what the titles for A and B could be.

With you setting the parameters, naturally.

Whenever I meet a new salesteam, I am always slightly stunned how little they use the whiteboard as a selling tool.

Even having this sole trick up your sleeve – albeit one grounded in parody – can enlarge, encourage and enliven any selling forum.