2025 Digital Workflow Challenges

This month I've seen the usual flood of new year opinion pieces saying how we ought prepare for the inevitable future as the next twelve months unfurl.

Nothing wrong with the sentiment. After all, 'a broken clock is right twice a day'. And it can often be a bit of fun that does sometimes uncover that sufficiently useful pearl.

One such I read had the feel of an AI chatbot capture of current workplace digi-trends.

Transformative leadership in the Age of Disruption was indeed fairly broad. Curating topline survey 'findings' from the likes of PWC, Accenture and Owl Labs.

Filled with the kind of biz-babble no-one speaks nor takes note of. Its DEI flag-waving wildly misguided. Its definitions of disruption hopelessly misplaced.

Yet how can you not have a soft-spot for anything quoting Drucker?

"The greatest danger in times of turbulence is not the turbulence; it is acting with yesterday’s logic."

There is though significant merit in considering its words around remote, hybrid and video working. Take this trio for instance;

'This new reality asks for leaders who can cultivate connections across digital distances, build trust without physical proximity, and recognise burnout or employee distress through a laptop screen.'

These three remain real issues for solution sellers today. It staggers me how often I encounter those who do not give them the priority they deserve.

I say it often, but the number of people who think a video call can be effective when you look gun-barrel straight down the screen for an hour, run through a slideshow, and just talk is as astonishing as it is upsetting at its wastefulness.

For our selling, you can adapt their last point;

'Recognise disengagement or buyer disinterest through a screen'.

And crucially, thinking how to ensure the opposite takes hold.

If you feel presently unconvinced you're consciously trying to nail those three areas, don't despair. Vowing to do so first is half the battle. And I blog on the myriad options [which you can click through from this post's 'category' up-top]. You can lick this. Make '25 and beyond yours.