Insanity Defined

Was reminded of a top bloke yesterday.  Dennis Brown, sadly no longer with us, was a larger-than-life natural born salesman, who started his career selling towels on Mancunian market stalls before setting up a highly successful chain of baby goods stores.  The flagship one I believe remains in the hands of his daughter in Wilmslow and is still going strong.

I once wandered into a shop of his on a social visit in school time, wearing a suit and he mistook me for a trade rep having never seen me smartened up before.  It was he who first mentioned to me that “turnover’s for vanity, profit’s for sanity.”

And I heard a definition of insanity I quite liked just now “insanity: doing the same thing over and over again and expecting different results“.  How true, so why do we all fall into the trap?