Momentum Mapping

The continent's avid analysts this week conflab to run over what tactical learnings can be gleaned from the recent men's national football Euros.

If holing is your choice for memory since, then yes, Spain were the best team throughout. Although seeing England come close to sneaking silverware doesn't quite allay the continuing hurt.

The stattos are busy bringing new angles to bear on what transpired during the chaos of a game. Above, Opta promptly delivered their view. Graphics given a new push from the growing quest for trend identification.

Their chart trio are all of interest when thinking about a sales call, meeting or campaign.

For those prospects unaware enough to allow recording, I suspect AI will soon try to produce similar visuals for post-meet discussion.

Taking all manner of cues for engagement, authenticity and status from the vocal and otherwise presence of your audience.

You can already get imagery relating to speaking time. Merely a small taste of what could come.

I for my part have never nor would accept a supplier request to record any meeting to which I am party. My IP comes at a price. With high value. I suspect most firms will soon make this stance their policy too. Especially with the volume rising on what really happens with your 'data' inside and out the 'machine'.

I also though am not sold on the benefit(s) of relying on AI to help out here. My experience is already that when a meeting is recorded, even less note is taken of proceedings during than used to be the case. And despite people insisting the contrary to me, I am yet to see anywhere close to accurate or insightful parsed transcription by the 'model' bot.

These failings could improve with time I guess. But we're not whizzing 'round in personal jetpacks yet, are we?

Of the three specimens above, the one I've seen flavours of in the field are similar to the third. Showing source of attacking threat. Aka, a kind of momentum graph.

Albeit a rare sighting, to chart how you think a meeting ran can be useful.

As with many such slants, there'll be a mixture of perception versus reality to factor in, recognition from the start of your 'marking' criteria, and resolve not be too distracted in its construction.

From the proper foundation - with rubric open to evolution - you could well uncover a way to improve your sales process and home in on what really matters. Remembering that results are a guide, rather than a definitive.

Also, for video sales calls, you can readily have your blank chart to hand out of sight and fill-in on the go.

Not for every meeting, sure. So how about try it out during internal meets for practice? Understand what 'momentum' you seek to track. And make it produce scoring goals of your own.