The ability to predict the future is the best measure of intelligence

As so this week posted, and retweets, Elon Musk.

He's promoting his own AI bot, singling out comparison with a particular competitor.

Revealing he's in his own perhaps enemy building phase with said opponent.

Still, in one sense, this proposed maxim is rubbish.

Reminding me, among many such putdowns, of the classic;

I don't make predictions ... and I never will.

The chances of second-guessing an upcoming event reliant on the co-habiting machinations of even two different variables is folly.

Think of our own arena. Best-practice business planning principles insist we submit regular performance forecasts.

Countless are such sessions I've been in where it's quite clear guesswork is the prime, even sole, guide used. Meet, among others, the hopecast.

There is a rubric that turns this flailing around.

Though it is not easy to get to grips with. Do so, and rich reward awaits.

It results from the true understanding of process.

Nope. Not some random application of a killer selling system de jour.

Rather, the knowledge, pursuit and refinement of that pattern of events that, when in train, virtually guarantee you prevail.

Only when you apply this thinking across your entire potential business landscape will you be able to state with confidence what is soon to bear fruit.

Sure, there's plenty more to it than that the last-but-one sentence. A career's worth of drilling down, commitment to reset, a journey to put you at odds with most around you.

Which leads to editing this title in a glorious Sales way;

The ability to predict the future through process over goals is the best measure of selling intelligence.