When dust settles….
I was eating lunch outside in the pleasant Oxford sunshine Tuesday, where they’ve done a terrific job renovating the area around the City Hall and Castle. I became conscious of a sales conversation on the table next to me, which appeared to be winding up. Hands were being shaken all round, with one guy having ‘sold’ a man and a woman. Then I heard something remarkable.
“When the dust has settled, can you write me a testimonial letter please, just saying what we’ve done?”
The other bloke immediately answered yes, then the ‘seller’ continued;
“Thanks, as this kind of referral really helps to get across what I do”
And with that, they started talking about how the old prison had been transformed into a trendy Malmaison boutique hotel.
My customers at wide format printers Océ would be delighted to hear someone practice what they preach, and I must must must remember to start gathering my own such letters….