Yes or No Culture Divide

Dubai. Been there couple o' times. Has its issues. But has a crackle of business.

London. Longtime in and around. Has its issues. Now there's the clatter of everything falling apart.

A business owner - with a super online service up and running a few years now - recently left England for a trip to the Emirates.

His reports matched what I've heard lately.

Everything there works. You work hard, provide something people truly want, make the money and you can stay.

Yes, it's a tenner a pint. Living costs eye-popping. And, ahem, freedom?

Yet the enterprise buzz is palpable.

He summed it up nicely.

'There's 'Yes' cultures and 'No' cultures. In Dubai people will hear ideas and say Yes, a cue to delve further. In England, the first response is always No, then you face the struggle to move them anywhere near Yes.'

Whilst there are pitch techniques that can assuage the Pavlovian negative, and not every affirmative generates keen engagement, the overall point feels solid.

It struck me that this applies beyond borders.

The same leaning can be seen among your target buying organisations.

Could prove a useful extra flag on your funnel too.

For a company as a whole. And for key people within it.

Are they Yes or No?

How do they select issues to look at?

When did they last do something introduced to them, fresh?

With the potential mismatch uncovering;

How do they themselves approach potential clients?

An excellent addition to your psychographic AIO indicators. Once you know, you can have separate plans for either type. All the way to that sunny strip of Yeses.