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Splash Graph Inflation

Yes, the duly labelled 'cost-of-living crisis' can be felt by all through rising daily prices. The above imagery was today's webpage splash of London broadsheet The Telegraph. Leading to a piece [sub'n req'd] citing a trio of graphs under the following headings; Producer prices are still soaring :: It’s not

Video Sales Calls To Zing Like A Forever Home

Zoom learning won’t make you a designer. That is a skill – and a talent. “But it will make you approach things differently and become more resourceful. It’s empowering.”This citation above is from the final para of a piece on a recent HR retiree, who learned how to

What's Hypothecated Here?

To hypothecate is to pledge money by edict to a specific purpose.A word used around government debate and pitch where politicians ring-fence certain tax income for a particular, often pet, project. (Not always of the pork-barrel kind note, although 'earmarking' is perhaps more generally recognised langauge.) The timing of

When Previous Price Is Maybe The Tender Clincher

Writing recently about the huge UK Lottery supplier switch, (click here, with an earlier less savoury example also recalled here), I was reminded about another recent public sector contract award controversy. Back in 2018, the latest ten-year arrangement to produce UK passports came up for grabs. The incumbent, De La

Logo Business Card Trademark

I came across this quote through citing from a fashionista at a graduation ceremony. From a self-styled America influencer, labelling himself a brand strategist. Around since at least 2015, you can see why it enjoyed a viral half-life beyond the norm. Your smile is your logo Your personality is your

News Channel Launch (Sort Of)

From London, another new entrant into the crowded and possibly of dwindling financial attraction, world of rolling broadcast news. Trying to tackle the divisive giant of the market - the tax funded BBC - is indeed laudable. In this case, the latest challenger is a radio station morphing into a

Can You Reach Your Prospect's First Friend?

People don't change their opinions when supplied with a potent argument. They change their minds when their friends change their minds. — Nassim Nicholas Taleb (@nntaleb) April 22, 2022 At time of blogging, 236 of the twitterati pitched in with a response to this best-selling philosophical author's musing

10 Sales Creativity Tips Via Cleese & Sutherland

A fascinating 50min podcast featured comedy legend John Cleese with Nudger-in-chief Rory Sutherland talk through the vital conditions for creativity to shine. It struck me that if you swapped in terms from our Sales arena, much of their wisdom could be applied to how we best sell. Particularly those involving

5 Video Call Styling Findings Of An Accountant

I am unashamedly focused on video calls that sell. Yet many of the ways of getting what you want from video meetings apply to generally making any video call the best it can be. Speaking with an esteemed counter of beans, I was comforted to learn that depsite not ever

Great Return Concept Creep

How does the fact that WFH as a mandated activity is ending, eventually lead to demise of video calls from the office? The snap above was widely shared this past week. Taken by a government minister appalled at the total absence of civil servants in this public sector office space.