Salespodder

Latest — Mar 25, 2026

Using George's Bathroom Solution

Here's a thirty-second ad currently seen on English telly. George, from a town I lost a weekend in once called Chesterfield, provides bathrooms aimed at the elderly. Whether he knew of the AIDA steer or not, he certainly nailed the grabbing of my Attention early. Here's

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Teaching AI How To (Properly) Sell

Most of us have some element or other of AI in our selling routines by now. Even if it's from a starter pack of writing a particular piece of collateral or generating imagery, parsing info or scraping output. All well and good where it lets us, to drop

Opportunity Assay

assay (verb, noun): testing of a metal or ore to determine its ingredients and quality Let's start with that definition. Aware of it as I am in part child of Birmingham's famed Jewellery Quarter, I read about such process lately with the annual age-old Trial of

Belief In Your Own Offering Means Never Mock Your Competitors

Watching competitors to GB News stumble, make accusations, and overplay their hand is very telling. As a business owner, I know competition is part of the landscape — and a healthy one at that. It drives better outcomes for both the market and customers. Real success comes from… — Paul Cox (@PaulCoxComedy)

You Top-Down or Bottom-Up?

There's celebratory focus on a totemic book this year. It is the 250th anniversary for The Wealth of Nations. Adam Smith's formalised paean to enterprise, competition and free spirited innovation. As necessary now as it was most worthy then. A reminder that capitalism is not about

Keep A Symptom Diary

The title of this post was the number one of six tips for patients I recently read from an insider on how to make the most of your ten-minute slot with a doctor on a fresh ailment. Fortuitously relevant for a prospect that is experiencing business pain, here are a

Your Sales AI Literacy

There's a journey of perhaps a majority. Marvel at the first wave of chat with an AI bot. Until about (so research of the time reported) half-dozen questions in, when you asked it about something of which you had unique, special knowledge. Which revealed the AI knew nothing.

Enemy Building Render

I fed antirender an actual image of Salesforce Park. https://t.co/GkLLF3aP9M pic.twitter.com/5sIdDup02f — Matt Baran (@mattbaran) December 22, 2025 Many a firm will humblebrag its glossy pro-shot office building. Yet should we know that such image portrayed is merely skin deep. Underneath they may not be

Message Latency Hack

A sibling to my post last month on post- (especially first) meeting doc lag times. Not all emails are created equal. When it comes to those from a prospect, even now thirty years on from experiencing my first such comms, there can be upheaval in a seller's day

Instant After Shots

It's the economy immediacy, stupid. Not quite a chad for our times? How are you using AI to help you sell? Did you reach the supposedly typical initial half-dozen chats with a bot then leave it be? Do you stay with the served up snippets when general searching?