Salespodder

Latest — 28 Aug 2026

Possible Calamity Awaits

A flyer through the letterbox. As you likely guess, from a home insurance provider. A new player, as it happens. Choosing to go Old School. This piece of direct marketing holds remarkable solution sell parallel. Of the classic FUD type. Spreading Fear, Uncertainty, Doubt. Where there's risk, bring

More issues

Using Columnist Brilliant Tactic in Props

"He even developed a trick which he passed on, which was to plant some obvious firework into a column which would have to be removed, but leave a depth-charge in the hope that nobody noticed before it went off. It was a brilliant tactic." - Douglas Murray on

Ensure Best Idea Wins

These whippersnapper creative sparks are discussing their indie-pop track, Love Me Right. Sung by the young lady (top) and the vibe from its canny producer (bottom). Kudos to anyone baring their sticky drinks cabinet on a zoom call. Always with a keen ear for the creative process, I got struck

Sales Lessons from South African-born Briton Who Kept Gates Awake at Night

Dr David Potter died recently aged 82. Back in 1980 the 'maverick academic' founded an English computer company, Psion. Quite the legacy, it begat Apple VPs, revolutionary chip makers and the world's first hand-held computer with market-making digital personal organiser (PDAs as then called, pre-smartphones). I

Gotcha Forewarned

When asked to host a Sales forum over video recently, my brief from the leading salesperson involved included to create an environment that elicited the most intel from those assembled. This desire swells beneath many a sales-orientated call in general. I prepped. Discovering what those involved wished to achieve. Or

Lead The Hunt Like Speed Queen Amy

“The world at this level breaks down into two groups. Those who would rather be anywhere else in the big moment and those who wear it. And [Amy] looks like she enjoys the arena.” So ran reports of this 'astute observation'. By none other than legend athlete Seb

Sticky Succession Stat

“It takes six months for a great manager to fix a poor team, and the same time for a poor manager to ruin a good one.” This quote is attributed to uber football coach Johan Cruyff. Which according to lore, 'although possibly apocryphal, stands up to scrutiny when judging

Medals are for Keeps, Records are Borrowed

This blog's title is the exact phrase as said in commentary tonight by javelin European championship and former world record holder, Steve Backley. Notable as it was his own record that just got beat. Eventually. Lasting an impressive 28 years. Remarkable as he had been bemoaning the current

AI-Assisted Best Next Action 260-percenter

"Sales organizations that provide sellers with AI-enabled next best actions are 2.6x more likely to achieve commercial growth" The PR lead from a Vegas Gartner discussion earlier this year. Wayhey, let's all go out and get AI'd up. Well, not quite. For there&

CoI Cost of Inaction Business Case Angle

We all know RoI. Now welcome CoI. Moving from a projection of gain, to an audit of ongoing loss. In contemporary labelling. As cubrep, I sold what today'd be termed Enterprise systems. Amazing machinery that recorded ledgers and produced accounts at the press of a button. Spreading through