Back in November '22, of Elon Musk's many 'first 100 days' decisions which grippingly broke out beyond the Twitterverse - and several were superbly transparent live A/B testing actions - one which struck me was the short-term hiring of apparently renowned hacker and coding maverick, 32yo George Hotz aka

This concept was coined Jan 21. Its name itself deriving from a meme trove surrounding photoshopping a cute dog. Often spelt 'doge', pronounced 'dodge'. Urban Dictionary helpfully lists its definitions. Including those unprintable here. Suffice to say, its 'can't do attitude', 'what's the point fretting', and in the words of

169. Way, way too many. That's how many Sustainable Development Goals the Elites set ourselves in 2015. To be hit by 2030. So much worthiness contained therein. Even the most hardened of cynic-cum-conspiracist couldn't fault to champion at least a fair few. Yet, the analysis [sub'n req'd] of Messrs Lomborg

For every pound spent on something, how much ought that business expect to flow back their way? It's an age-old way of viewing investment. Supposedly easier in our new age of CapEx to OpEx switch to subs-style purchasing. Yet it remains a tricky calc. There's often so many variables at