sport & selling

"Dreams do come true" — Rory McIlroy's first post after his most monumental victory. A verdant Sunday signalling Spring. In my youth I loved watching the final back nine from Augusta. The allure of a jacket. A green one, at that. There was the succession of winners breaking the American home

“The identity, the clarity, the rhythm, the repetition of patterns, the freedom of player, the expression of player, the hunger. They were more afraid to drop out of the tournament in my observation than having the excitement and hunger to win.” The assessment of fresh-in-post England football manager, Thomas Tuchel.

I first heard this phrase in a selling context three decades back when working in New England. The theme was you could not necessarily rush a prospect. Forcing them to go farther could then be in vain. You might think you're making headway but in reality, you're out. We must

England won the rugby world cup back in '03 helmed by Clive Woodward. In his latest column for the publishing behemoth that is dailymail [sub'n req'd], I couldn't help but notice his favoured 9-worder given players before a crunch game; If everyone does their job, we win the game. He,

I've noted a fair amount of PR across the airwaves of a sporting confessional. The Not-So Secret Football Agent spills buckets of beans from behind-the-scenes shenanigans of a now past Wild West era. Anecdotes galore flow from former player turned dealmaker Barry Silkman. One catching my ear, involved a common

The tennis world is fascinated by the seemingly left-field combo of Novak Djokovic and Andy Murray. The former raging against the twilight of time (& amazing crop of generational youngsters), appointing the recently succumbed to that very Winter three-time Grand Slam title champion latter, as coach in his quest for one

Awesome. A 17-year-old lad becomes Darts World Champion. It's one of those strange pursuits, the 'arrers. At once both fringe yet mainstream. A game that everyone can, and probably has, tried. Where the live audience, whether serenading their crowd favourite more, raucously cheer for both players; ♫ stand up if you

The biggest club in English rugby union is Leicester. Their star lately waning. Until Michael Cheika, former international coach from Australia and plenty besides, agreed to lead a one-year turnaround. Halfway through, sitting third in the league, upward trajectory feels firmly re-established. Their England scrum-half Ben Youngs tells [sub'n req'd]