sport & selling

I've long groaned in exasperation at how little most salesteams reinforce their recurring selling routines internally. At the turn of the millennium even, there was a movement I saw across corporatedom to bring coaching skills to managers. The previous decade wrought swingeing cuts to management. Many contributory factors precipitated this.

The peak and trough cycles of sport are such fertile ground for pushing organisational regeneration in general. Unsurprisingly, I've seen countless exhortations to emulate the mindset behind some sporting triumph or other within Enterprise salesteams. The difference between victor and vanquished often so thin even at the elite level. In

The 2024 Olympics in full swing. I was reminded of research showing that bronze medallists, on the whole, appear significantly happier than the silver medallists who beat them out. The silver medallist typically compares themselves to only one other athlete, the winner. Whereas the bronze medallist compares with all. Happy