Topic

sport & selling

A collection of 411 issues

All Guns Blazing

How often do we take something from those that finish second? Sometimes the focus on only the Number Ones can restrict. For plenty a Silver also has an incredible story to tell. With many a facet that - alone or combined with others - can certainly reap glory for us.

Rory's Majestic Flow State

As Ulsterman McIlroy tore up the year's first golf Major, breaking records on a huge halfway lead, broadsheet sport columnist par excellence Oliver Brown asked him how it felt to be in this zone, whether he was even conscious of outside distractions; “The only way I can describe

Strategy Slideshow Trouble

"When you have to rely on a slide show to explain your strategy then you are in real trouble as leaders of a sᴀʟᴇs team." I've duly altered the above opening from an English broadsheet column by a former Ashes winning captain. Swapping in the label

Carving Skills Win Through

I cannot remember when last I enjoyed ninety minutes of sport as much as Sunday lunchtime. Born an Englishman, when feeling you've won the lottery of life proves elusive, at least we've lottery-funded Olympic sports that can come through and shake up the traditional big-hitting nations.

Comm Box Olympic Scribbles

Here's a sprightly duo of English tv sport commentators. On the basis that you should never describe what the viewers see, but how they could see it, they're top of their game. Albeit whilst heeding that [one of the all-time greats] Richie Benaud creed, they eschew

Tea Tray-Tastic

Barely does a sporting success arise without a heralded backstory accompaniment. Akin to tearjerking moments manipulated by tv talent shows, it's almost as if unless you've relied solely on, yunno, making the most of your talent through hard graft and application then, despite subsequent garlands, you

Lower League Breakout Mindset

Daniel Farke is the newly promoted manager of a team trying to buck a tough trend. Namely avoiding immediate return to the division below via the EPL trapdoor. The portents aren't great. He attempted similar before. Twice. And got the sack. Yet this year, there's a

Has Era Of Elite Sport Prep Passed Your Sales Effort By

"This is an era where the best teams throw everything possible at winning, from data analysts to watt bikes to cryotherapy chambers" Journalist Oliver Brown mentioned this in his withering exposé of England's disastrous Ashes tour for the ages. One with practically zero planning save a

Getting Your Measure

"I’m no get-the-measure guru, but I can get the measure of whether someone has a strong work ethic and the drive to succeed. I back people, rather than companies. The people are more important than the product." The lens of former England cricket captain turned pundit, Michael

Cricket Charger Gets Prospect Theory

"When it's your day, make it special" A mantra of kiwi, Brendon McCullum. Once brutal batsman now England coach who has transformed the mindset of the team. And results. I recently detailed the mentality I believe the winning way of superstar sellers. Citing Prospect Theory. The