Topic

VideoCallsThatSell

A collection of 266 issues

Energy Shift From Performative To Effective

Given there is an energy crisis, why is no effort being made to reduce consumption by encouraging more use of video calls? Most business travel is performative effort, not essential. — Rory Sutherland (@rorysutherland) March 30, 2026 I've long been perplexed by The Sales approach to video calling. There

Comm Box Olympic Scribbles

Here's a sprightly duo of English tv sport commentators. On the basis that you should never describe what the viewers see, but how they could see it, they're top of their game. Albeit whilst heeding that [one of the all-time greats] Richie Benaud creed, they eschew

Wedge Thin End Prop

Sales call imminent, no time to work your slideware magic? Well, if you know the point you want to spark debate, signal you're on top of things, and stick, then take a leaf out of this broadcaster's book. Former music now football journalist, Danny Kelly. From

VIDEO CALLS THAT SELL 2026

Click here to scroll through my posts on still a hot issue of our B2B commercial selling times; How to Get What You Want From Video Meetings. Harnessing video fully, through sharper preparation, positioning, and on-camera performance, to propel lasting progress. As at the end of 2025, over 250 posts

Zoomscape Round Up 2025

And the trends are ... well, there are no new trends. If you don't have a dedicated spot for video meeting from, you are still missing a sizeable trick. You needn't fashion a faux design studio aesthetic. You can also mix things up. But remember, we seek

Things I Can't Say Out Loud In Meetings

Yes, 'tis the season for office-based novelty gifts. The kind of thing as shown above doubtless abounds in the You Don't Have To Be Mad To Work Here But It Helps mould. Remarkably, this 2023 released, 110-page notebook was one of 40 Secret Santa recommendations from the

Meeting Done SBAR The Counting

Further to my recent post on the four sentence rule, here's one such template option. SBAR stands for Situation, Background, Assessment, Recommendation. As the structure for each of your four sentences. This is readily searchable. In essence it suits concise, sharp speech. Apparently borne of medical and naval

Fester List Urgency Misnomer

I've had a few discussions this past month about meeting etiquette. Sparked by a reveal from the Airbnb boss. Irked 'underlings surreptitiously glance at their screens while he was being an Inspiring Thought Leader' [thanks, Harry Wallop]. Yet caught tapping away on his own phone instead

Four-Sentence Rule

I note a current resurgence in this. As coined by George Kohlrieser from at least as back as 2006. There are plenty of similar steers. If he wasn't quite the first to suggest such brevity scores, he certainly does seem to be the first to report a genuine,

The Empty Chair Speaks

I first learned of one from a wrong turn off a Sarajevo street. How did that end? If indeed, it ever has. Political assassination anywhere can head news feeds everywhere. So stark and shocking as they can be. Given the editor adage, 'it it bleeds, it leads' this