Topic

grapevine

A collection of 659 issues

What Big Four Consultant Cliff Edge Means For Us

Here's a screenshot of the FT splash 1 Sep '26. Ouch, that pull quote; "The traditional consultant as we know them today will have to change. Fewer and fewer will be needed." Not many a tear shed, I grant you. Then behind the gleeful comeuppance

How To Stop Your Buyer Get Duped Like a Billionaire

Billionaire investor Nick Candy recently told London's High Court he felt "stupid". Not a first-time buyer. Not a naive punter chasing a hot tip. Thirty years of deals yet, in his own words, "a scammer cost my business more than £10 million". What struck

Type E to Stop Circling Back

Hello [firstname] - I'm circling back around one last time to see if you had read my previous email sent to you. I'd still be more than welcome to speak with you about [generic business functional classification] and how it might help you reach your financial

Neglected Hopper Car Dealer Shambles

Not strictly a solution sell, yet sharing similar traits in some interesting ways, there are occasional crossovers with the world of second-hand car sales. [Even when they sell hard.] Here's an example from a frustrated, ultimately thwarted London buyer. The full horror duly tweeted, but this is our

Basics of Efficient Selling via Music PR Genius

This month sees glowing obituaries posted of music promo "legend", Keith Altham. One of those characters who you suspect, despite right-time-right-place at the birth of what today we know as pop, still shows those involved today how it should be done. As London's The Times stated,

UK Making Tax Digital Fiasco & Our New Product Pitch Failure

Freelancers, forget it. The clear message from UK tax authorities from this week's financial year-starting obligation to lose money for no other reason than pointless bureaucratic over-reach. Branded as its initials, MTD. The self-employed, already weighed down by onerous reporting of unnecessary compliance, now must submit everything up

Using George's Bathroom Solution

Here's a thirty-second ad currently seen on English telly. George, from a town I lost a weekend in once called Chesterfield, provides bathrooms aimed at the elderly. Whether he knew of the AIDA steer or not, he certainly nailed the grabbing of my Attention early. Here's

Belief In Your Own Offering Means Never Mock Your Competitors

Watching competitors to GB News stumble, make accusations, and overplay their hand is very telling. As a business owner, I know competition is part of the landscape — and a healthy one at that. It drives better outcomes for both the market and customers. Real success comes from… — Paul Cox (@PaulCoxComedy)

Instant After Shots

It's the economy immediacy, stupid. Not quite a chad for our times? How are you using AI to help you sell? Did you reach the supposedly typical initial half-dozen chats with a bot then leave it be? Do you stay with the served up snippets when general searching?

Swift Metric Attention

Here's a metric. As used by campaigner for what when I was school was heralded the world's fastest bird, the swift. I came across doughty Hannah Bourne-Taylor as she secured a particular victory for her favoured feathered friends [see foot]. For it seems they've