Topic

grapevine

A collection of 656 issues

Neglected Hopper Car Dealer Shambles

Not strictly a solution sell, yet sharing similar traits in some interesting ways, there are occasional crossovers with the world of second-hand car sales. [Even when they sell hard.] Here's an example from a frustrated, ultimately thwarted London buyer. The full horror duly tweeted, but this is our

Basics of Efficient Selling via Music PR Genius

This month sees glowing obituaries posted of music promo "legend", Keith Altham. One of those characters who you suspect, despite right-time-right-place at the birth of what today we know as pop, still shows those involved today how it should be done. As London's The Times stated,

UK Making Tax Digital Fiasco & Our New Product Pitch Failure

Freelancers, forget it. The clear message from UK tax authorities from this week's financial year-starting obligation to lose money for no other reason than pointless bureaucratic over-reach. Branded as its initials, MTD. The self-employed, already weighed down by onerous reporting of unnecessary compliance, now must submit everything up

Using George's Bathroom Solution

Here's a thirty-second ad currently seen on English telly. George, from a town I lost a weekend in once called Chesterfield, provides bathrooms aimed at the elderly. Whether he knew of the AIDA steer or not, he certainly nailed the grabbing of my Attention early. Here's

Belief In Your Own Offering Means Never Mock Your Competitors

Watching competitors to GB News stumble, make accusations, and overplay their hand is very telling. As a business owner, I know competition is part of the landscape — and a healthy one at that. It drives better outcomes for both the market and customers. Real success comes from… — Paul Cox (@PaulCoxComedy)

Instant After Shots

It's the economy immediacy, stupid. Not quite a chad for our times? How are you using AI to help you sell? Did you reach the supposedly typical initial half-dozen chats with a bot then leave it be? Do you stay with the served up snippets when general searching?

Swift Metric Attention

Here's a metric. As used by campaigner for what when I was school was heralded the world's fastest bird, the swift. I came across doughty Hannah Bourne-Taylor as she secured a particular victory for her favoured feathered friends [see foot]. For it seems they've

I'm a local energy advisor in your area, hope you're doing well today...

Ew. Still have a landline? Even know what one is? One I came to answer rang the other lunchtime heralded an opening of this blog's title. A bright and breezy chap. Not sounding in first flushes of youth either. Rattled off the above in unaccented, clear, smooth English

Motoring Campaign Metrics

Trailblazing petrolhead (& earliest of e-heads too) writer and broadcaster, Quentin Wilson, left us with quite the legacy. Of the many obits lauding his work, this message above prominently features. One even said that his tireless campaigning saved British car users an astonishing combined £120bn in tax. That's

Budget Leadership of Sales

Here's a screenshot of a 'work' conversation that just went viral. How do you feel for Jake? And what do you think to his boss? As the lad bringing it to the attention of the world rightly notes, this is indeed an indicator of truly '