Topic

new products

A collection of 227 issues

10 Sales Creativity Tips Via Cleese & Sutherland

A fascinating 50min podcast featured comedy legend John Cleese with Nudger-in-chief Rory Sutherland talk through the vital conditions for creativity to shine. It struck me that if you swapped in terms from our Sales arena, much of their wisdom could be applied to how we best sell. Particularly those involving

Classic Example Of Failed Froth Ridden Beer Pitch

So one sunny Saturday I was casually drinking my way around Chelsea with friends searching for good fish ‘n chips. With bar queues long and tetchy, and with industry insiders in tow, we got to wondering why the awesome speed dispensers had not swept through the bars of the

My Product's Great For...

I was party to musings back in the Noughties about the wonders of the internet. Given the forum featured no “corporateers”, the specific slant was accelerated individual empowerment. Everyone had a stab at sloganising. Then one person suggested that the results would be better if each framed their favoured concept

The Start Of Something Good

Another sample of where you can take the idea of someone paid lots of money to design a fitting promotional look, and remix it for your own ends. In this case, I saw an example of the long trusted trope of a word mid-type. Cursor where next input due to

4 Word Business Plan Slide

I recently came across a start-up in the ‘video communication’ space. In twelve months just past, going from idea through prototype, beta release and $100 a year subscription launch whilst securing $100m funding and a possible $400m valuation. It helps that the founder could text a major Californian

Labs Unit Seeking The Selling Of Next Week

I saw an intriguing reminder of one of my longtime themes. Arguably the world’s richest sporting competition, the EPL (English Premier League), is ‘considering joining the NFT craze’. Details appear to involve a licensing tie-in with a French virtual card trader start-up. The EPL have been

Change One Word Meme

I often get asked for icebreaker ideas. I’m not a fan of these normally. They are too contrived. You can lose people early, rather than get their juices flowing. And there is the wholly misplaced genre of being asked to reveal something about yourself. Which I feel should

3 Quick Questions To Make Dickens' Ghosts Your Friends

Aka, The Dickens Trio, perhaps? There’s many a succinct and snappy interview uploading of circa 3-minute clips in this fashion. One that can make for a revealing internal exercise on framing a key pitch. As well as a useful tool to have for a prospect setting as a

Football New Product Disaster

View this post on Instagram A post shared by salespodder (@salespodder) If you are looking to introduce a new, exciting, revolutionary business product into the market, it is probably best that the first comments heard about it on national television do not include terms like “disgrace”, “shambles” or “absolute joke”

Can You Use This Top Dating Guru Approach To Selling Something New?

Curiosity That’s what longtime matchmaker Shannon Davidoff suggests gets rapport going like nothing else. In this case, I heard her (playfully) ripping apart the tinder dating profile of a female broadcaster. Never wear a hat. Never wear florals. Are you after lesbians? The studio was in hysterics. Men,