Topic

new products

A collection of 280 issues

In the Market for a Big Idea?

Amid the perma-swirl of structural changes, product/market realignments and new brooms sweeping in, my most typical commission is New Product Rescue. Most scenarios share a foundation of all-things-to-all-buyers. Yet especially with genuinely 'new' wares, not all buyers are created equal. For instance, I nearly always illuminate with

California Roll Switcheroo Selling Lesson

The California roll is an excellent example of encouraging people to try something radically new. In 1970s America, sushi wasn't very popular. It just felt too alien - seaweed was something the kids played with on a beach, not a food stuff. So trying to get people to

Pitch Botoxing

I came across the practice of 'CV Botoxing' the other day. The preserve, shall we say, of the mature job seeker. It seeks to remove the wrinkles from a resumé. Allowing the two stones thrown of heading off potential albeit sadly prevalent ageism as well as forcing an

What Finding First Job & Fresh Leads Currently Have In Common

My eye got drawn to a recent London broadsheet headline; How to get your CV seen by a human [sub'n req'd]. The author majored on two scenarios. The mature jobseeker and the first-timer. With the former, defined as over-50, advice was a tad staid. Avoid job

New Acceptance at 7th Time of Asking

I got reminded of latch-lifters as a concept. I blogged way back in 2007 on one particular top tech seller angle on this. Although that latter slant was about having ready-prepared fresh topics on which to talk, the shared point, is that you're not weakly regurgitating the same

UK Making Tax Digital Fiasco & Our New Product Pitch Failure

Freelancers, forget it. The clear message from UK tax authorities from this week's financial year-starting obligation to lose money for no other reason than pointless bureaucratic over-reach. Branded as its initials, MTD. The self-employed, already weighed down by onerous reporting of unnecessary compliance, now must submit everything up

Launch Commit Criteria

View this post on Instagram A post shared by salespodder (@salespodder) An actual moonshot had lift-off this week. Nasa's Artemis II heads to the dark side. Immediately prior with launch countdown at T-minus 10 minutes, it got paused. At the time, I heard seasoned scientists discuss why. Given

Deep Dive New Product Rescue Mined Afresh

I blogged last month on my dispiriting first attempt to gain newfound insight around my 'new product rescue' niche authority. Using my own 'language model' from one of the big boys to identify 'golden threads', winning patterns and useful gaps. Yet its output'

Our Pointy-Haired Boss Run New Order of Things Gauntloop

You had a parasocial relationship with Dilbert genius Scott Adams? This Catch-22 exposé is a concise takedown of the risk-averse, follow-the-herd corporate thinking of which his work brims. I cite this innovation-killer angle plenty. One of my favourites from long back being when in the personal office of an intransigent

Sales Abiogenesis

"Expecting [enzymes] to arise spontaneously on the early Earth is a bit like expecting a Boeing 747 to assemble itself as a whirlwind tears through a junkyard." It holds fascination. How chemistry moved into biology. What happened in that legendary primordial soup to spark life. Where did that