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Single Scale Continuum

We can on occasion conjure a fiendishly evocative 2x2 of the 4-box model school to summon up a unique slant on a prospect situation which helps them then frame their options chiefly in our terms. Indeed, such tool is often a bedrock of solution selling. Such as adapting the traditional

5 Lessons For Your Next Proposal Layout From UK Party General Election 2024 Manifesto Designs

The incumbent due a thrashing. Their 80-pager featured not a single photo, chart or image. Save, if qualifies, for repeated use of full-page section divider of a fluttering part-union jack. This is the last appearance. A different take of the other side comes in seven times before. A fan of

Taxing Pareto Alternative

It's long been commonplace when looking for a way to slice something that masquerades as or even may actually be data to use Pareto. The famed 80/20 rule. Sometimes cited using either side's ratio of 4 in 5 or 1:5. Yet different slices are available. Reminders of the

Hotel Room Adapting

England, bloody 'ell. Being a born and bred sport-mad Englishman has made for a rollercoaster life. We invented sports, y'know. And the like. We are forever playing in every other nation's cup final. Even when not an actual final. The ABE (Anybody But England) trope accompanies me around the globe.

Primacy vs Recency Debate

Covertly yet candidly, crazily yet cleverly, an American Presidential debate just took place. At the unseemly juncture of over four months before the vote. Earlier than any had ever been televised before. In the light of all this, it was easy to let slip by one key Sales conundrum. One

Assume PowerPoint Fails

I came across an MSM 'experts guide'. 20 Ways To ... In this case, asking actors to reveal how they gain confidence to perform, given the likelihood stage fright strikes. A couple were indeed interesting. This one in particular, from actress Anni, comes straight from our scenery. Quite. It might not

Test and Measure

I can often tell when a salesperson is unlikely to be one of the top performers. When I ask them about their process, they are vague, misguided or dismissive. Here are of four of the ways I hear these. They trot off the name of a, maybe even the latest,

Are Video Calls Like Military EVs?

I was intrigued to read [sub'n req'd] on British Army findings upon deploying vehicles in the field that once were diesel, now refitted as electric powered. They uncovered a raft of highly promising improvements. * Driver fatigue drastically reduced (no more clutch or gear control) * Driver concentration sharpened and effectiveness rose

This Time Next Year of The Miracle Question

In British culture, this is a loaded phrase. From a classic, wildly popular sitcom. "This time next year, we'll be millionaires!". It captures the essence of perpetual optimism to always keeping going and striving, no matter the knocks, setbacks and hurdles you encounter and without regard to the lowly place

Pennies Not Making Sense

Your typical smart tv setting prop table shared between interviewer and interviewee. Can you spot what's in the middle? It's a puddle of pennies. Freshy tipped out from the now empty tumbler behind it. 101 coins left there, on show throughout the final twenty-five minutes of the half-hour interrogation. Let's