reviews

A main conclusion of this book should spark any solution seller into action: First impressions (and its sibling “rapid cognition”) are so powerful and so open to subconscious prejudice, that you must do all you can to control them in your favour. Apparently many of us are expert in a

I recently came across these review notes for a meeting ten short years ago.  The bite-sized book by American Spencer Johnson is widely known. Here’s what I wrote back then: Over 4 million people have apparently drank from the fountain of this guru’s knowledge. That said, there are

A cheeky little movie from 1987, it’s really a tale of the search for revenge between two guys that meet at the scene of a car prang. Set in Baltimore, 1963, the backdrop is that all the players sell “aluminum siding” (metal paneling for a home’s exterior). This

I’ve blogged on this idea before, and as it’s one that I’m minded to view favourably, I thought I’d spend a couple of hours of downtime reading through the associatedblog [http://nudges.wordpress.com/].  It began 25 March 2008 in support of the book’s promotion.

I breakfasted recently overlooking Cape Town’s semi-final venue for next year’s World Cup. The white elephant stadium looks suitably impressive. Also of note is the official utterance that it will be complete by mid-December. Lamentably, the surrounding infrastructure surely cannot boast anything like this similar tournament preceding assurance.

Fads and buzzwords can come and go, yet can you think of another concept that has spread so widely throughout selling in the last two decades? A sales trainer told me that this seminal 1988 guide is the biggest shifting business book that its publisher, McGraw-Hill, ever had.  Ask any

Nassim Nicholas Taleb’s book has the deliciously sounding subtitle of The Impact Of The Highly Improbable.  For much of its first two-thirds, it fairly races along, making even the casual reader consider that they can indeed understand ‘philosophy’. You cannot fail but to be impressed by his constant insistence

Or strictly speaking, ‘John Grisham’s The Rainmaker’. This gives it away a little, as this film looks at face value like it’s all about a newly-qualified, working-class-boy-making-good lawyer, who takes on the might of an unscrupulous insurance company, over wrongful claim denial for his first case. Don’t

Definitely what you’d call an Airport book, this was given to me by my first close line manager in Sales.  How far have things changed since it was released way back in 1985? I’m pleased to report it appears one of the few successful books to be written