sport & selling

An avid reader in my early school years, I lapped up The Man Who Never Was. Also made into a terrific film, it tells the story WW2's daring Operation Mincemeat. How the Brits sought to distract the enemy through the sleight of doc of 'top secret' yet false landing plans

I've long groaned in exasperation at how little most salesteams reinforce their recurring selling routines internally. At the turn of the millennium even, there was a movement I saw across corporatedom to bring coaching skills to managers. The previous decade wreaked swingeing cuts to management. Many contributory factors precipitated this.

The peak and trough cycles of sport are such fertile ground for pushing organisational regeneration in general. Unsurprisingly, I've seen countless exhortations to emulate the mindset behind some sporting triumph or other within Enterprise salesteams. The difference between victor and vanquished often so thin even at the elite level. In