Describe In Three Words

It’s a salesteam meeting staple.

Ask the room of assembled talent to sum up a specific concept in a snappy soundbite.

Hope for the glint of a gem that all can deploy in the field.

In this case, I was reminded of the 3-worder.

Courtesy of the clickbait that is this Blind Date reporter.

Both singletons were asked to describe their date in three words.

Jonny on Kit : A good laugh

Kit on Jonny : Funny, cheerful, handsome

(Was Kit dating me?)

Several selling thoughts struck me from these.

One chose a sole concept. The other tried to evoke a distinct trio.

Yet both exhibit flaws.

The former can be seen as pretty meaningless. After all, isn’t nearly everybody this way on a first date?

The latter too suffers from being a touch generic. Sub in ‘charming’ for ‘cheerful’ and it smacks of the bland labeling quoted when you can’t think of anything with any insightful depth.

Still. A snog is a snog, right.

For Sales this remains a decent internal stalwart. When you do this kind of exercise with your team, the less standard, vague, or cliched the responses become, the way, way better.

Subscribe to Salespodder

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.
jamie@example.com
Subscribe