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Are You Happy To Sign Off On That?

I was in close proximity to a techie talking with a client. Soft spoken, deliberate, measured speech. The phone conversation focused on an issue one had which the other could aid. There was a 'we could do this, we could do that' segment. Just as the chat seemed

Crushing the Tantric Sector

Much of procurement, marketing, management and consulting belongs to the tantric sector — white-collar welfare that prolongs meetings, multiplies decks and avoids making ideas people actually enjoy via @rorysutherland https://t.co/r8LkxHlrp7 pic.twitter.com/sG9PwzlpKi — Praveen Vaidyanathan (@v_praveen) September 11, 2025 The latest essential observation of Rory Sutherland.

Labelling Huckster Trick

Screenshot from her 'reel'. As she identifies, the technique of 'labelling' is where you project the desired quality or behaviour on to the person you seek to influence. She features the faux/dangerous example of moulding your other half. To be your 'best ever'

Golden Moments Frieze

At 2:08 from "Inside Training", notice how all the best moments from the current season had been captured and put on the wall of the training room. New tradition? 👀 pic.twitter.com/ZakRNX4tPp — The Anfield Buzz (@TheAnfieldBuzz) September 10, 2025 Football fan bantz. No sooner had the

The Empty Chair Speaks

I first learned of one from a wrong turn off a Sarajevo street. How did that end? If indeed, it ever has. Political assassination anywhere can head news feeds everywhere. So stark and shocking as they can be. Given the editor adage, 'it it bleeds, it leads' this

Does Your Offering Pass The Douglas Adams Test?

“We are stuck with technology when what we really want is just stuff that works. How do you recognise something that is still technology? A good clue is if it comes with a manual.” Douglas Adams This mid-90s quote from the peerless humourist and Hitchhikers' Guide to the Galaxy

Surely We Better Than AI 1-in-20 Hit-Rate?

"Despite $30-40bn in enterprise investment into Gen[erative]AI, [our] report uncovers a surprising result in that 95pc of organisations are getting zero return" — MIT Researchers, August 2025 This finding - albeit seemingly from a questionably small and opaque sample size - coincidentally landed just as ChatGPT5'

The ability to predict the future is the best measure of intelligence

As so this week posted, and retweets, Elon Musk. He's promoting his own AI bot, singling out comparison with a particular competitor. Revealing he's in his own perhaps enemy building phase with said opponent. Still, in one sense, this proposed maxim is rubbish. Reminding me, among

Shrouded Attributes

What You Really Get For 'x'. I remember in my cubrep days incredulous prospects insisting that my competitor - despite playing extremely fast and loose with their true capabilities - claimed to do what we did, and came in at the same price. As they were invariably the

No10 Optics Form

It's not often you can brave a post brushing the political. Given that the current UK govt is "underwater" maybe today can be that day. For this week pollster YouGov found the now twelve-months-in Labour administration approval rating has slumped to minus 59. An astonishing 70pc