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Are You Claiming To Be Billion-Dollar Soap Brand?

Millie Kendall, CEO of the British Beauty Council; “I cannot tell you how many bath and body brands come to me and tell me that they’re aiming to be the next Aesop. But that’s the clever thing about classic branding - if you have the right identity and

Fosbury Effect

Dick Fosbury RIP. An athlete responsible for changing an entire discipline. Which in turn helped frame any progress phenomenon. I came across the Fosbury Effect during B-School. Via the Quality movement, which was enjoying its highest profile at that time. The story is one of true legend. Teenage high jumper

Don't Let Your Prospect Buy A Grey Car

The global motor trade announce that 80% of new cars are coloured either grey, black, white or silver. This frightening monochroming has as chief offender; grey. Accounting for just over a quarter (25.7% in the UK alone, apparently) of all sales. Grey is the new black, then. It seems

Low Friction Fast Decisions

98/ My rushed instructions on how to change Vaccine Taskforce from another Hancock shitshow to low-friction-fast-decisions success: removing Hancock/normal DHSC clearance processes from £££ decisions *crucial* to success: https://t.co/GXzMQxApWD pic.twitter.com/OCU7sNydSC — Dominic Cummings (@Dominic2306) June 24, 2021 The wonks in my homeland across the Westminster

CV Wow Factor

Here's what Daniela Mamica, Aspire recruitment agency’s Executive Director of Media, Marketing and Technology, says makes the difference for a winning CV. They highlight outcomes in role descriptions. “For me, this is the wow factor on any CV. It separates good candidates from brilliant ones. CVs shouldn’t just

Have You a Pledge or Mission?

UK political leaders of the two main parties have been busy stating their vision for a country under their rule in a voter-friendly format recently. First up, incumbent Prime Minister Rishi Sunak with his '5 Pledges'. Then a month on, the response of Opposition leader Kier Starmer who wants his

Where Are You In A Relationship's 5 Stages?

Not just for any relationship, but the relationship. Back in 2014, online dating matchers eHarmony suggested these five linear stages of love; butterflies, building, assimilation, honesty & stability. A decade on, and a pair of ladies making their living helping couples through therapy suggest five phases of a romance as they

Are You A Prompt Engineer?

By the end of the second decade of this century, it was widely estimated that half the jobs then being done had not existed at the turn of the Millennium. [I touched on this in a broader Sales sense back in 2015 for my 2,000th post.] This huge wave

Power, Money & Autonomy

"Everyone is primarily interested in one of three things. To motivate them, all you need do is discover which one drives them most; power, money or autonomy." From the experience of Rory Sutherland. Which he shared in the interests of promoting the under-valued and usually ignored quality of autonomy. Note

Protocol Seven Tests

There appears a breakthrough in UK-EU relations. Deadlock broken on the tricksy so-called Northern Ireland Protocol. The now named Windsor Framework hailed as a 'landmark deal' by those crafting it as a pragmatic platform for future prosperous trade and relations. You needn't be well-versed in the labyrinthine politics surrounding this.