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2 Campaign Musts of Spin Supremo

This wisdom underpinned an unbeaten electoral juggernaut. The svengali behind it immortalised as inspiration for telly's iconic brutal vulgarian muckspout character Malcolm Tucker. The man himself now fallen from grace, yet his mantras remain a benchmark in campaign management. There's a rail workers strike in the UK as I type

Elon's All-Hands 2min Deck

> Deck from SpaceX all-hands update talk I gave last week pic.twitter.com/ApsdPjjukh [https://t.co/ApsdPjjukh] — Elon Musk (@elonmusk) June 5, 2022 [https://twitter.com/elonmusk/status/1533408313894912001?ref_src=twsrc%5Etfw] A month back saw the man himself post this above intro at his SpaceX company-wide meeting.

Cartoon Creativity Trio

A silly season trip into the powerful world of the Sales cartoon. All from the pen of Mark Anderson. First up, a Case Wall. > View this post on Instagram [https://www.instagram.com/p/Ce_NuNHOefh/?utm_source=ig_embed&utm_campaign=loading] A post shared by Mark Anderson (@andertoons)

Xenoglossy Poleoglossy Hubris

Throughout this year so far, I've hit my head a fair few times against the brick wall that is the 'unconscious incompetent'. Given my wealth of experience, especially from my many days of business tech New Product Rescue, I was half-expecting it. Not quite though, to this scale. I have

Generation Hustle on Serviced Offices

Or as disgraced WeWork founder Adam Neumann likely never called them, co-working spaces. A concept far too old hat and concrete, which he quickly morphed into something altogether more ethereal. By way of example, here's a couple of his quotes from the Generation Hustle tv series of 2021; > "we're as

Susie Dent Sales Words of the Day

Any gameshow going since 1982 must be doing something right? British daytime telly staple Countdown features word-based quizzing. With expert 'adjudicator' adding considerable colour from 'Dictionary Corner'. Susie Dent in this slot enjoys quite the fanbase. Her twitter [https://twitter.com/susie_dent] feed features the addictive 'word of the

If 84pc of Digital Transformations Fail then What Hope for Video Selling?

There's an infamous, oft-referenced survey in the tech world; 84% of digital transformation projects fail to reach their objectives. Widely publicised (see via Forbes [https://www.forbes.com/sites/brucerogers/2016/01/07/why-84-of-companies-fail-at-digital-transformation/] ) back as 2016 dawned, the 'survey' suggests that in this pursuit, disaster is the norm. Should

Charging Hack Hammock

> View this post on Instagram [https://www.instagram.com/p/CfL9Y_GIU7Z/?utm_source=ig_embed&utm_campaign=loading] A post shared by salespodder (@salespodder) [https://www.instagram.com/p/CfL9Y_GIU7Z/?utm_source=ig_embed&utm_campaign=loading] Oh how we mocked. Then thought back to when we'd wished

If Your Job Could Have One App

> What's a startup that you want to manifest into existence? — TechCrunch+ (@TechCrunchPlus) June 10, 2022 [https://twitter.com/TechCrunchPlus/status/1535257729161478144?ref_src=twsrc%5Etfw] Now there's a question. The s'posed gorilla in the room of daily tech co reporting may have fallen from its one time loftiness. Given the

Intensity Over Targets & Figures

> "It's never based on targets and figures. It's about the intensity." So spoke cricket World Cup winning 50-over captain of England, Eoin Morgan. Reflecting on Friday's world record score against the Dutch. A total just two shy of the vaunted 500. I blog on this essential underpinning theme often. For