K: Letter K Selling Terms

Key-Man
Someone pivotal to promoting your cause that you need to find. Usually the Economic Buyer.
KPI(s)
Key Performance Indicators. Figures exposing why success is happening or what is causing failure. They need to be compared against an ‘expected’ for analysis.  They’re nearly always based around aspects of activity and results.
KSO(s)
Key Sales Objectives. These differ from KPIs in that they tend to be less formal (ie: not linked to activity or sales results) and more about personal development.  They typically cover areas of learning or parallel knowledge.

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