Sales Abiogenesis

"Expecting [enzymes] to arise spontaneously on the early Earth is a bit like expecting a Boeing 747 to assemble itself as a whirlwind tears through a junkyard."

It holds fascination. How chemistry moved into biology. What happened in that legendary primordial soup to spark life. Where did that first ever alive thing, once labeled gastria, occur?

The above quote is from a recent broadsheet piece hailing lab breakthrough in finding that a quite tiny ('QT') RNA strand with 45 components (nucleotides) can replicate.

Every winning, sustainable, repeatable Sales endeavour has its own such QT45.

The building blocks that bring a sale to life. A pattern of acts that when combined make a customer. Which then can duly evolve, breeding ever greater reward.

The good news is, we likely have fewer than the forty-five strands of this latest discovery in order to properly sell.

Even today, when I ask Enterprise-grader sellers what their process is, they can trot out their stages of a funnel, steps of the latest guru-backed system, or maybe buyer gateway labels. None of which are true process.

It's such a missed trick.

You see this most glaring when a freshly launched offering comes along. At any orientation, but especially when the opportunity is in that toughest quadrant, new product and new market.

You might not know what will work. A key reason why that oft-cited research states three of four B2B new products fail. But to be aware of this is vital. Which shapes how to track what works, and what does not.

Just like the origin of life, which once in existence merrily mutates, our optimal selling events must similarly keep adapting in the face of our environment.

You gotta start somewhere. Don't await a magical junkyard whirlwind for your jumbo jet. Do so from your QT45.