Topic

grapevine

A collection of 635 issues

Target The Core Group

Rummaging through old magazines, with a view to recycling and freeing up unnecessarily tied up space during a Bank Holiday weekend, a raft of Booz Allen Hamilton’s journals presented themselves. Always partial to a touch of strategic thinking, I was delighted when one article shed welcome light on a

Cloudforce London

I’ve always wanted to admire salesforce.com crm. Yet I remain unconvinced that their flagship product helps salespeople in my b2b solution arena in the ways they suggest. My experience needs context. This is that traditional sales automation software is even worse. And that I firmly believe support of

4 Ingredients Or Less

Staying in a hotel on my travels around Blighty I happened across the slickest media operation by authors I can remember seeing in a long, long while. Two Aussie friends, busy Mums and cooking hobbyists, have unleashed a phenomenon in 4 Ingredients Or Less [http://www.4ingredients.com.au/]. As

Accomplishment Comes First

Always a fan of the peerless globetrotting people-explorer Alan Whicker [http://www.telegraph.co.uk/culture/tvandradio/5012349/Feature-Alan-Whickers-career-highlights.html] , in downtime I watched his personal career reprise. It was stunning to see his first 1963 ground-breaking film, The Solitary Billionaire. (Jean) Paul Getty [http://en.wikipedia.org/wiki/J.

The Invisible Close

Whilst surfing on something completely unrelated, I came across the website of one of those coaching programmes seemingly so beloved by middle-America that focus on self-help and personal improvement in your chosen pursuit. What struck me as useful about Lisa Sasevich’s [http://www.theinvisibleclose.com/articles] angle was how

Make Choice Simple

I’ve blogged before about my occasionally tormenting ‘Choice Paradox’. I believe in two strands that at first glance may seem mutually exclusive. At the one possible pole, I believe you can generate more sales by always thinking up one more product offering, yet at the other potential extreme, I

How’s Your Interpersonal Connection

Surfing to glean insight into determining what people will pay for things, I came across a wonderful piece on “gifting [http://www.theglobeandmail.com/servlet/story/RTGAM.20071129.rmbig1128/BNStory/] “. The retail bit on restaurant tips is especially cool. A Waitron can increase their take-home by upto a quarter, not

War Cry

I happened upon an interview with the new S African telecoms player CEO, and apparent roving TATA Group exec, Anjay Panday of Neotel on local tv here. Whilst not blessed with any discernible amount of charisma in the slightest, he did seem to possess a requisite level of intelligence that

Sales Micro-Marketing

My blog post yesterday, featuring the uncanny realisation of how the top performing reps tend to run their own mini “campaigns”, made me hunt through some old files. This was because couple of years ago I worked closely with a young dynamic technology business which, despite all its winning new

Incumbent Pitch Focus

Psephology may be a word only used in secret by fans of Newsnight, yet its pursuit may have thrown out an essential tip for those of us whom, as incumbent suppliers, are forced to enter into a beauty pageant to secure the next contract. Clients will hold these for a