Topic

grapevine

A collection of 650 issues

Shrinkflationer Buys Doubling Capacity

Boo. Hiss. It’s difficult to avoid clicking on yet another shrinkflation exposé. The dastardly practice of the devilish food companies who reduce their portions yet keep the price to us the same as for the larger packets. This time in the firing line of rip-off shame, Big Food bandits

The Best Thing In The Whole World

I always enjoy a tale from beyond Sales about selling an idea. Here’s one from the ephemeral world of radio show features. A new host took over a breakfast time popchart style radio programme with around five million tuning in daily. One trait he was determined to stamp on

Can I Borrow You For A Sec?

Chuggers. British plague, British cure? Discuss… Opinion may be divided. But these third sector salespeople – the label derived from charity mugger – adorn/blight every high street in the land. For over a decade turning a trip to the shop into an obstacle course crossing tig with hide and seek. When

280% Sales Increase Nonsense

A sales department head sitting next to me was shaking their head. Their phone duly pung. A LinkedIn message. Not sure how, he earlier accepted a connection request from a Sales training outfit. They now wanted to speak. About things like “how we double sales…” No doubt their proprietary ‘mind-blowing

A Marketing View Of Sales Phases

So much for AIDA [https://en.wikipedia.org/wiki/AIDA_(marketing)]? There are many proprietary buying processes. Whereas Sales funnel management tends to stick within a simplified suspect-prospect-client mode, Marketing outside of consumer-land considers more what happens before the project is given the Go. Rather unsnappily, BEFTB in the above

Dawkins Nuisance Cold Call Hates

[https://twitter.com/RichardDawkins/status/1117719670247829505] The great evolutionary biologist Richard Dawkins has a twitter feed many might find a troubling yet perhaps ultimately rewarding place to visit. IRL though, it seems he gets hassled as well, but not from where you might expect. Back in the Nineties, I heard

The Key Hopes Summary

> What are the key hopes I can take from this? I heard this at the end of an hour’s meeting. The potential client, a millennial lady, said it to the pitching male of similar age. Given the preceding detailed often techie discussions, I was quite struck by this

Easy To Slip Up On Distinguish Yourself Question

Amazing what you can catch on a company’s reception area telly. This one happened to be showing a rolling news channel. Thankfully not the tax funded state broadcaster’s. A no-frills airline offshoot, Easy Hotel chief exec Guy Parsons must’ve been relishing the glorious pr coup of airtime

Extra Revenue Per Square Foot Office Designer Metric

> “Undoubtedly, when we go and experience people moving into a new office they walk around going ‘wow, this is so cool, is this actually where I can work?’ If you want something categoric, we recently did a job. A legal firm. They moved out of an office where they

Cheap Quality Fast

[https://www.instagram.com/p/BwvvdNOHRGa/] A friend of mine sent me to this instagram post. Knowing full well I’d be highly appreciative of seeing in action the age-old buyer educating wisdom, price quality service – you can only ever choose two. It appears to emanate from an artificial lawn