Topic

grapevine

A collection of 649 issues

The Best Thing In The Whole World

I always enjoy a tale from beyond Sales about selling an idea. Here’s one from the ephemeral world of radio show features. A new host took over a breakfast time popchart style radio programme with around five million tuning in daily. One trait he was determined to stamp on

Can I Borrow You For A Sec?

Chuggers. British plague, British cure? Discuss… Opinion may be divided. But these third sector salespeople – the label derived from charity mugger – adorn/blight every high street in the land. For over a decade turning a trip to the shop into an obstacle course crossing tig with hide and seek. When

280% Sales Increase Nonsense

A sales department head sitting next to me was shaking their head. Their phone duly pung. A LinkedIn message. Not sure how, he earlier accepted a connection request from a Sales training outfit. They now wanted to speak. About things like “how we double sales…” No doubt their proprietary ‘mind-blowing

A Marketing View Of Sales Phases

So much for AIDA [https://en.wikipedia.org/wiki/AIDA_(marketing)]? There are many proprietary buying processes. Whereas Sales funnel management tends to stick within a simplified suspect-prospect-client mode, Marketing outside of consumer-land considers more what happens before the project is given the Go. Rather unsnappily, BEFTB in the above

Dawkins Nuisance Cold Call Hates

[https://twitter.com/RichardDawkins/status/1117719670247829505] The great evolutionary biologist Richard Dawkins has a twitter feed many might find a troubling yet perhaps ultimately rewarding place to visit. IRL though, it seems he gets hassled as well, but not from where you might expect. Back in the Nineties, I heard

The Key Hopes Summary

> What are the key hopes I can take from this? I heard this at the end of an hour’s meeting. The potential client, a millennial lady, said it to the pitching male of similar age. Given the preceding detailed often techie discussions, I was quite struck by this

Easy To Slip Up On Distinguish Yourself Question

Amazing what you can catch on a company’s reception area telly. This one happened to be showing a rolling news channel. Thankfully not the tax funded state broadcaster’s. A no-frills airline offshoot, Easy Hotel chief exec Guy Parsons must’ve been relishing the glorious pr coup of airtime

Extra Revenue Per Square Foot Office Designer Metric

> “Undoubtedly, when we go and experience people moving into a new office they walk around going ‘wow, this is so cool, is this actually where I can work?’ If you want something categoric, we recently did a job. A legal firm. They moved out of an office where they

Cheap Quality Fast

[https://www.instagram.com/p/BwvvdNOHRGa/] A friend of mine sent me to this instagram post. Knowing full well I’d be highly appreciative of seeing in action the age-old buyer educating wisdom, price quality service – you can only ever choose two. It appears to emanate from an artificial lawn

Chief Exec Chief Salesperson

There is a clear diversity deficit in the Boardroom. Too few salespeople occupy the highest office. A manifesto of my blogging here is to redress this particular imbalance. In the past this issue has gained traction in another guise. Last century there was a debate over which type of business