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presentations

A collection of 541 issues

Avoiding Before-After Snapshot Fail

I love a good Before/After framing. Don't fall into the trap that it can only be applied to the physical. For the intangible is also ripe for the treatment. The above case comes from the photogenic. With chilling metaphor for appalling government delivery. It could really be

Davos Quest Board Filler

Down the Winters one reporter revels in his Davos jaunts. CNN's Richard Quest used a gimmick early on [see 2018's eg]. And continues with it to this day. Which is good news for us sellers, as there's often a decent tip from each year&

Chart Graphics of 2025

Twelve months back, a selection of 16 graphics came through from 2024 as noteworthy for furthering our persuasive aims through charting. Time to look at what 2025 doth brung. Let's start off at basecamp. An entry-level, typical linegraph. If we presented such - which can be acceptable -

Getting Back of a Beermat Facts Straight

This campaign had its launch moment on feeds this week. Even featuring frontpage as tabloid splash. There's so much wrong with what's ruining the gift to the world that is the English pub. You know when a govt policy unites those all 'round the horseshoe

Fuzzy Charting

Here's an interesting slant. Pic taken in tricky surrounds from a newspaper print edition. Hopefully the message still visible. When a chart raises questions, it can be a useful exercise. With this assessment, you ask such as, 'why is the top country so ahead?' It'

Negative Slide Negatived

Trends cycle round with presentation design. One that seems in thrall to fashion is the text-only, short message slide. Originally, if such a thing did exist, it was black text on white. Then as Millennium dawned, the background was best advised dark, with light text atop. Yet the blank white

Motoring Campaign Metrics

Trailblazing petrolhead (& earliest of e-heads too) writer and broadcaster, Quentin Wilson, left us with quite the legacy. Of the many obits lauding his work, this message above prominently features. One even said that his tireless campaigning saved British car users an astonishing combined £120bn in tax. That's

Think of a Number (that Hits)

"A firm selling boilers asked me to help so we wrote the commercials and their business increased 1,000 per cent in 12 months — they went from selling 500 boilers a year to 5,000." Reminiscence of 87yo English telly legend, Johnny Ball. As revealed to London'

What Does Scott Galloway Get Right?

Precious little. I hear anyone familiar mutter. You want to like this guy. Successfully starting more than one business. Making the money of dreams. Living it large. He certainly does have, as they say today, a platform. Yet his schtick - at best Centrist Dad, at worst, well, search if

Team Golf Table Turning

Blimey, this biennial golfing clash has long been an incredible event. Nonpareil when close. And boy, did this edition somehow go down to the wire. Here's a couple of slides UK broadcaster Sky showed immediately after the Europeans secured the trophy. The red line highlights a record final