Selling and the Prevention Paradox
I first came across the appealing persuasion tactic of “nudging” last July
[http://salespodder.com/think-of-a-nudge-policy/]. It seems a concept with
legs. In an article on the Beeb [http://news.bbc.co.uk/1/hi/health/8019357.stm]
light-heartedly debating merits of a possible anti-pork national health policy,
this delightful