I caught a snippet the other day where a PR consultant (formerly of the UK’s Press Complaints Commission) mentioned an old adage that ‘reputation’ is based on just three things:
what you do,
what you say, and
what others say about you.
I sense this suggests the following process for all sellers:
- Consider how and with whom you might measure these
- Deduce your standing on each, and finally
- Determine and enact how you can (verifiably) raise your scores