Topic

quirky

ideas and experiences with a selling angle that come from left-field

Cuppa Power

It was revealed this year that a British lab broke the record for the energy generated by a controlled nuclear fusion reaction. The fuel weighed as much as a fruit fly, but created enough energy to make 600 cups of tea (surely the standard unit of energy for any British

15 Memes of the Year Sales-Ready from 2024

Well, that was a year. So as a festive wrap, here's a handful of sales-adjacent memes. As appeared across my social feeds, message groups and even MSM. In keeping with such, the usual health warning applies. Handle with care when showing, forwarding or remixing in a professional solution sell context.

Change Fatigue Sales Angle

I read this month a chief exec with consulting vested interest expound with exclamation an intriguing stat. The number of 'strategic change' programs a typical large firm ceo currently deals with at any one snapshot in time stands at 3∙2. That figure feeling a touch abstract? Pre-2020 most companies

Majoritise Support Minoritise Opposition

What a repressive construct. As far removed from proper 'critical thinking' and actual 'inclusion' as you can get. Above, there's a 2⅓-minute chunk from my mark of the 'tomorrows papers' show the world was waiting for. Where would we be without these three stalwarts and many of their crew.

60s Hit-Making Songwriters Key To Creating Winning Ideas

I read that a song-writing duo recently, separately died. So successful that in the Sixties they racked up UK Top 20 hits in number second only to Lennon-McCartney. With a love of songwriting since schoolmates, they were rejected by the gatekeepers of the day (Soho's English Tin Pan Alley). So

Now and Next Renown

I was enjoying a chat with a shift manager of a large gastro style coffee shop that when in that city centre I frequent. She had just begun to split her time to help steady the fortunes of another location. As with many such endeavour, I sensed a combination of

How Many Reasons?

Northern hemisphere mock exam season for youngsters looms over the festive period. I fondly remember writing the History essays of my schooldays. Its exam strangely always last in the rota. I always loved the subject, despite being a maths addict back then. One key realisation came from examiner rubric. You'd

Incumbency Penalty

I hear there's been an election. The most consequential in a lifetime, apparently. For which you may or may not have had a vote. In any case, you probably have a view. Whether you've spent the immediate aftermath lapping up meltdown liberal tears, fearing the rise of the fascists or

The Goldfinger Law

How to spot fake trend articles in the press: look for the weak third example. Two things happening simultaneously is a coincidence. Coincidences aren't news. So journalists stretch to find a third example, however weak, so they can call it a trend. — Paul Graham (@paulg) August 6, 2024 As a

Tesla Vibes Beat

"If you want to find the secrets of the universe, think in terms of energy, frequency and vibration". No, not the car. The quote above is attributed to being heard over a century ago in conversation with esteemed inventor Nikola Tesla. I was messaged a pic of it from an