Topic

quirky

ideas and experiences with a selling angle that come from left-field

Four-Sentence Rule

I note a current resurgence in this. As coined by George Kohlrieser from at least as back as 2006. There are plenty of similar steers. If he wasn't quite the first to suggest such brevity scores, he certainly does seem to be the first to report a genuine, demonstrable, tangible

The Closing Ma

Marie Kondo launches her latest assault on global bestseller book charts. But beyond 'tidying up', can it also help 'spark joy' for us solution salespeople? With it she shares fabrics from her native Japanese customs which she believes would fit snugly in a Western setting. One of which might be

Bounce Jargon To Zero

Plaudits to the PR team of email list cleansers, ZeroBounce, who got these stats onto the Daily Mail. "After combing through over one million real emails". Presumably as opposed to bot, AI or default setting mass ones. Beyond recognising the (14, as 3 are the same 'well' flannel, as are

You Are My Expert In ...

AI Bot whisperers gone quiet, hey. When helping salespeople with a touch of guidance around ChatGPT and its ilk, I've noticed one starting point which, once overlooked, then becomes a staple of their subsequent queries. It's how you start your question. In fact, you begin with a statement. As in

Build On Tideway Success

This is not made up. A big ticket UK infrastructure project just got delivered on-time, and to budget. Albeit with price tag and slight delay caveats courtesy of lockdown disruption and consequent inflation spike. Still, it is stunning in its rarity. There are many lessons contained within. Indeed, there's already

Let’s try and work out how to get back on track

POTUS x @ElonMusk For Charlie. pic.twitter.com/Inaf8X81Gy — The White House (@WhiteHouse) September 22, 2025 How are you doing? So Elon, I've heard you wanted to chat. Let’s try and work out how to get back on track. I've missed you. Real or imagined, these are supposedly the

Crushing the Tantric Sector

Much of procurement, marketing, management and consulting belongs to the tantric sector — white-collar welfare that prolongs meetings, multiplies decks and avoids making ideas people actually enjoy via @rorysutherland https://t.co/r8LkxHlrp7 pic.twitter.com/sG9PwzlpKi — Praveen Vaidyanathan (@v_praveen) September 11, 2025 The latest essential observation of Rory Sutherland.

Labelling Huckster Trick

Screenshot from her 'reel'. As she identifies, the technique of 'labelling' is where you project the desired quality or behaviour on to the person you seek to influence. She features the faux/dangerous example of moulding your other half. To be your 'best ever'. Then follows up with one "to

Proportionality Re-Education

There can come a time on a bid when a buyer in distress does not see so. Specifically, when they see only total numbers. Even in the wider population beyond buyers, when it comes to economic figures blank faces often follow those showing differences between total GDP and GDP per

720x Improvement Curve Rockets

Nice shot https://t.co/iHDiM69sum — Elon Musk (@elonmusk) August 27, 2025 No RUD = good. This week's 10th test flight of mankind's largest ever rocket, after previous explosions, seems widely viewed as a 'stunning comeback'. Beyond the breakthrough tech, I note with interest the market impact. 2011 saw the final