By salespodder in academy —

The Quick Call Trap

There's a Sales angle adjacent to this sentiment.

When cubreppin', it was instilled in me in no uncertain terms never to ring a prospect and utter, "thought I'd just give you a quick call...".

It is bad selling.

For us, it belittles what follows. Acting as siren saying, 'this ain't so important, but...'.

Yet it is important. For every call placed with a prospect is. It is meaningful. By the bucketload. Time that has purpose. Without it, their aims shall not the made. We alone best help with the sunlit uplands being reached. And that is always important.

I soon learned to jettison such bonhomie everyday flotsam.

Instead, I began saying the likes of;

"Glad I've reached you, been thinking about this call all day...".

It's important to them, so is important to me, too.

This also touches on the classic Predictable Revenue steer I love. Rather than 'can I have a moment?', you must use;

"have I caught you at a bad time?"

Despite the volume of calls receding over my intervening three decades, this issue remains live. Many of the commentors on the above share similar theme. That they've 'started treating “quick” as a warning rather than a measurement of time'. With added punch, "condescending way of saying your time and attention is cheap", with side of dismissal, "Built-in sales pitch that shouldn’t need to exist".

And this world-weary summation; "the only thing quick about a 'quick call' is how fast I regret accepting it".

In Solution Sales, that warning is of the caller's true view of the prospect. That seller is not truly on the same side of the table as buyer.

Here's different shared insight I did find interesting; 'the interruption cost belongs to [recipients]'.

Another great prompt to ensure said interruption by us is of actual value to the called.

So don't underplay with indifferent shrug yourself from the off.