A Different Problem/Solution Framework

This is an index finger scribble I did on my phone meeting someone the other day. Riffing in one sense on kairos. How an idea is much the more powerful when its time is now. An essential yet often overlooked element in most new product endeavours.

Always intrigued by the chance for a new 2x2 matrix, I couldn't resist. Thankfully I think of these as exercises for discussion, unlike the literal tendencies of Consultancy Class. Though I was still thinking later about turning into more of a 4-box model.

Ever keen for the visual that distinguishes us, I went off the upper-right quadrant drawn star. Far too Boston Box. Any next time for instance, I'd try draw a trophy perhaps, like the emoji even; 🏆.

But of greater interest, would be the labels each quadrant represents.

Consider what each one indicates. The degree to which something is right or wrong problem or solution.

So top-right, we have the zenith. An idea, pitch, Proposal for which the scales read right problem for the right solution.

With 'opposite' diagonal, its nadir of wrong solution for the wrong problem.

Here was an early labelling vibe.

Misguided Genius :: Strategic Mastermind
Clueless Dreamer :: Frustrated Visionary

But I wasn't convinced these got across the apt downward lurch horror of the undesirable trio.

In no small part because of the times down the years I have seen for myself how buyer priorities seem so mismatched to what they need.

The trauma of seeing someone insist on pursuing the wrong answer to the right question, or vice versa.

Trying to impose a solution to a problem that probably doesn't exist in that form.

Trying to cobble and stretch a solution over a problem for which it is not designed.

Just two instances for starters there.

Resulting conversation will likely lead to examples of where decisions made previously inside our prospect not belonging to our 'star' quadrant have led to all manner of misery.

The main point when on any sale though, is that such a framework can really help identify those for whom what we propose is top priority.

Then in broader sense, when we sell our new product, it is finding the place where those for whom this stands in general reside.