Altered Scales
Starlink Mini. This is freaking amazing. pic.twitter.com/mBmHqivJZk
— Rory Sutherland (@rorysutherland) December 22, 2024
As one replier noted; Amazing not for the speed but the design of the odometer. You would be more concerned about 1mbps vs 10mbps. However there isn't much scrutiny between 30mbps and 50mbps. Low speeds have higher anxiety and thus need a closer look. Higher speeds can have lower spread. Nice design!
The original tweeter also later added; This is how battery strength should be displayed in electric cars. It would fundamentally reduce range anxiety.
You needn't be enthralled by satellite internet to see the value of this particular gauge representation.
Slightly reminiscent of a logarithmic scale. Although here each gradation doesn't increase by an order of magnitude.
Imagine the circular flattened to line. I'm not sure it'd look so good. Even with an axis break if you skip a wide enough numerical range.
It's the very horseshoe shape combined with the unusually labelled increments that provide the power of the jolting visual.
The question arises, where to use such treatment when selling?
I'm tempted to say it almost doesn't matter. As the mere fact the audience is likely to realise it's different will be enough to help secure attention and later recall. And any competition shall also flounder in your wake when producing only bog-standard MS chart-wizard output.
Yet you'd still be advised to choose its setting wisely. Like with web speed here, max impact probably achieved when you wish to put distance between a value and expected norm.
Many viewing could ask themselves why such gauge scale is used. So you ought have an idea why. And map to it.
If 'most' data would hover on the left of this example, yet that under consideration occupies a spot over on the right. If anything leftwards wishes to get moved right. Where it might not matter how round right you go, so long as you're there.
And in the case cited, where the typical status left, can aspire - especially with our help - to soar round higher too.