Unconditional Prospect Love
[https://aeon.co/ideas/beyond-reason-the-mathematical-equation-for-unconditional-love]
This may well be of particular use if you realise you (or your team) are a touch
techie.
On a separate note, I have successfully in the past sought out an equation to
help a slidedeck along. Again, especially where you’ve a technical-minded
prospect.