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Want To Know How A Nudge Helps You Sell More?

Libertarian paternalism. That’s the fancy name for nudging. The science behind helping people make better decisions. Whether it be the famous example of a fly tattooed onto Schipol airport urinals to keep gents toilets cleaner, or the auto-enrolment into pension schemes providing precious extra retirement benefit, positive stories abound

To Bespoke Or Not Bespoke

[https://salespodder.com/content/images/wordpress/2013/06/clarkes-menu-inner-header.jpg] Here’s a header box that greeted me as I opened out a menu at one of central Cape Town’s new trendy spots on the rapidly improving Bree Street. I instantly thought menu engineers would explode seeing this. Talk

Trump Reform Presentation Lesson

I was thoroughly entertained by three hours of Channel 4 chronological documentary on the extraordinary life story of The Donald. The final episode centred on his rise in Politics. Its most featured talking heads were former aides Roger Stone,Sam Nunbergand the man pictured above, Dean Barkley [https://en.wikipedia.

Pitch Compass Cardinal Points

What is your Sales compass? The North Star of your Solution? The magnetic pull of your ambitions? The famed four points of navigation have always been useful analogy. Yet when pitching, ‘four’ often gets overlooked in favour of the deemed more suitable ‘three’. It seems that extra point is not

Jen Sincero Badassery

I was always going to struggle with this. The second in what might likely become a franchise of authoring [https://jensincero.com/]s imploring that You Are A Badass. This follow-up is worryingly subtitled, Master the Mindset of Wealth. From the outset, let me state that my cynicism surrounding the

Hand Your Popstar Prospect The Pen & Let Them Draw

[https://www.theguardian.com/music/2017/oct/26/rita-ora-on-breakups-and-burnout-terry-richardson] This is part of a pr piece of fluff to coincide with a popstar comeback. In my youth I knew these latest album/tour/single launches as ‘campaigns’. Now they appear to be termed “eras [https://www.theguardian.com/music/2017/

Are You Supplying Innovative Solutions?

I do hope so. On another level, I do hope not. A conundrum wrapped in an antinomy inside a dilemma, you might say. One I was alerted to with a news report [https://www.channel4.com/news/how-do-brexit-voters-feel-about-eu-divorce-bill] from a North West region of England. It sought voters’ views on

Changing An Accepted Industry Title

MPS. A TLA (three letter abbreviation, sorry, couldn’t resist) likely known to many a business administrator. It stands for Managed Print Services. As a construct, it’s been around for almost two decades now. I fondly recall clients in that sector back then. The development of what became termed

The Self-Justification Lens

Here’s a tidbit I took from a recent mistakes have been made trope. You’ll likely be familiar with this style of non-apology apology. Mistakes have been made, lesson’s have been learned, we move forward better for it. Vacuous corporate-speak evoked with the recent “transition” in Zimbabwean governance.

A Pair Of Winnning Negotiating Lines From Present Brexit Round

Brexit. My oh my. Any Brit who voted in favour of the UK staying in the Euro supra-state must be wincing at how Brussels approaches the so-called ‘divorce negotiations’. Quite apposite that Zimbabwe’s Zanu-PF is all over the news at this time. Many must be feeling that where Mugabe