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Will Knowing Your Deal Trigger Earn You A Ferrari In 3 Years?

Tales of super sharp sales-ship abound online. Sadly far too many involve the kinds of frauducts from the Internet Marketing cancer. Which gleefully snatches cash from home laptop get-rich-quick hoodwinked hopefuls. So I was pleasantly surprised to see BBC News promote a perhaps more real sample. It was as backstory

Sales Qualification Lesson From Grammar Adjective Order

Back To School week across the Northern Hemisphere. So time for a Sales lesson via the classroom. An English grammar rule is the order of the selling day. This comes to prominence after a pic multi-retweet captioned Things native English speakers know, but don’t know we know: Could you

🎶 Sing To Quincy Jones' Success Tunes

83-year old music legend Quincy Jones was back in London. For a Proms opera performance. Trying something new. As if groundbreaking with Count Basie, Frank Sinatra and Michael Jackson wasn’t enough already. I caught a couple of his BBC interviews. My Sales ear pricked when early on, he uttered

What Are You Accelerating Next?

[www.hpe.com] You may well know the frustration. A rogue webclick and you are deluged with ads all over every site you visit from a company with absolutely nothing of interest to you. In my case, a misloading Google Canary browser threw me to Hewlett Packard’s recently formed

The 404 Sales Challenge

The 404 Page. Web users know it as what comes up when a site hasn’t got or can’t find the page you’re looking for. And Westminster silly season political reporting found that the beleaguered former UK junior coalition government party cracked a fairly decent joke with theirs

The Death Of The Business Plan And Your Sales Plans

I recently read the 2015 update to Art of the Start. Guy Kawasaki [http://guykawasaki.com/] (currently framing himself as Evangelist Author Speaker) preaches that the business plan is no more. In its place the business pitch now rules. This is happily bad news for expensive hired hands who thieve

Should Sellers Ever Follow Ad Slogan Criticism

I heard a lady entitled “design correspondent” on the radio. Eliza Williams [https://www.creativereview.co.uk/landing-page/eliza-williams/] brought into my view rising criticism of current ad slogan output. Her two samples of the recently launched bad; > First Never Follows – Adidas Be Legacy – Stella Artois Her sole example

Are You Watching Your TED Spread

> “It’s funny how financial crises can turn niche data points into matters of national obsession.” So began Times columnist Harry Wilson, chewing over merits of the TED spread recently. What it is hardly seems relevant. A difference in borrowing costs between short-term US government and interbank markets. As

Which Jargon Puts Off Your Prospects?

I was involved in a discussion recently where an industry insider was frustrated with the accepted term for a key offering. He detested the phrase Managed Print Services. Abbreviated in his sector to the even more irksome initials MPS. He was clearly annoyed that, first, it failed to get across

Flatten Devastating Deal Flutter

From their page on aeroelasticity [https://en.wikipedia.org/wiki/Aeroelasticity] the wiki definition for “flutter” – so toss that coin – is “a dynamic instability of an elastic structure in a fluid flow, caused by positive feedback between the body’s deflection and the force exerted by the fluid flow”. I