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Avoiding Nike's $14 Billion Presentation Blunder

American sport. Really. There’s an obvious reason why no-one else plays them. I have though enjoyed basketball. Playing and spectating. My last exposure was crazy. Working in New York, 2012. Linsanity [https://en.wikipedia.org/wiki/Jeremy_Lin]. Fabulous. So I thought the recent play by Steph Curry worth

Apply Sleek Instagram Logo Trick To See What's Burned Into Your Sales Psyche

[blog.instagram.com/post/144198429587/160511-a-new-look] Who’d have thought it? This week the internet exploded. Instagram updated its logo. Hashtags changeitback and oldinsta flooded uploads. You can’t help but chuckle along with the designer in charge. On reaction that would ensue, Fast Company knowingly quoted [http://www.fastcodesign.

Emulating Netflix Sub 2-Second Window

[http://techblog.netflix.com/2016/05/selecting-best-artwork-for-videos.html] A/B Testing. A winner from worlds as seemingly disparate as market research and computer coding. Huge media disrupter Netflix just shared insight into how they conduct such tests to best ‘present’ their wares. Their image above shows which of eight options

The Bigly Wonders Of Making Up Your Own Word

American elections. Blimey. True democracy takes many forms. Yet is there any country, anywhere, that’s got the voting process right? This week proof yet again that the personalities, gaffes and presentation so often outgun policies. The Donald has got down to the wire. He of the hairpiece, tv fame

Pivot From Your Humiliate Competition Bombast

So London’s media village is getting terribly excited about a new Sunday morning tv show about politics. Host of the self-titled Peston has left the cossetted publicly funded BBC in favour of a commercial rival. He made headlines before his ‘ratings war’ launch through his use of one particular

Copy Kloppo Creed

It’s quite the honeymoon German coach of Liverpool, Jurgen Klopp, is enjoying in English football. Fans, opponents and media alike all lavish praise. In the build up to the knife-edge Europa League second leg, I couldn’t help but mention his comments before a sucker punch one-nil loss away

Don't Copy This Accenture Retail Consulting Fail

[https://www.accenture.com/gb-en/careers.aspx] Alright, so I have little time for business services giant Accenture. Although I don’t quite go as far as those who call them the Mormons of the consulting world. Or is it Moonies? Whichever. If you need a disdainful view justified you

How To Make Sure You Don't Drop Your Equivalent Of Apple $50bn Stock Fall

[https://www.theguardian.com/technology/2016/apr/27/a-brief-guide-to-everything-thats-annoying-about-apple] When was the last time you bought an Apple product? I haven’t now for five years. That ipad still works. Although its life extended since I stopped using its native music, video and book players. Meaning never having to suffer

Time For That Sales Office Spring Clean Makeover

Spring cleaning time. Or Autumn rather, if you’re southern hemispherical. What an office I picture up top. A famous place d’you think? It’s a shot from one of this year’s UK local election political broadcasts. Balance prevents me from shaming the name. Ew. Clip art is

The Circle (Dave Eggers 2013) SeeChange Product Soft Launch

The Circle is the internet. All today’s e-, +, i-, and 2.0 tech amalgamated into one wonderful entity. Or should that rather be, one beast. If you ever worried, whether just a smidgen, that a ubiquitous web monopoly can, even accidentally, become truly evil, then in this novel you