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Cut Fake Customer Focus Catchphrase

One of the world’s largest retailers, diy giant B&Q were exposed this week as paying lip-service to principled practice pronouncements. They claim collaborative, win-win relationships across the famed sustainability 3Ps; people planet profit. Yet they allegedly have no qualms needlessly shafting a small supplier. The Times leader

Rolf Dobelli 2013 The Art Of Thinking Clearly

I picked up this book because I’d loved his earlier eleven page essay. It implores those of us that wish to achieve to completely “avoid news”. As someone guilty of watching far too much rolling tv current affairs, he pushed at a stubbornly hinged, but nonetheless naggingly ajar, door.

Exact Process Over Outcome Science

I was warmed to read this quick line as the rugby Six Nations recommences. It was from a Times profile piece on England captain, Chris Robshaw. Widely praised for ‘coming of age’ when refusing to bow to Welsh pressure in the tunnel before the first match, such plaudits have taken

Is Your Canvassing Nuisance Or Responsible?

Cold calling made it into PMQs this week. At Westminster, the sound of David Cameron no less commenting upon a change to the cold call law. From 6 April, it will be easier to prosecute the frighteningly unscrupulous that bombard the public with nuisance calls and texts. No longer will

How African Art Helps Your Prospect Visualise

[https://salespodder.com/content/images/wordpress/2015/01/watershedteapots.jpg] I know a talented Cape Town potter and painter. She kilns and decorates popular teapots. She asked me for ideas on how to make more sales from her Watershed Market spot at the town’s Waterfront. More than happy to

Sales Management Framework From £20m Achiever

[https://salespodder.com/content/images/wordpress/2015/02/laramorgan6mgtkeys.jpg] Reading the business section of London’s Times in a reception Monday, I came across Lara Morgan (click pic to enlarge). She apparently built Pacific Direct, supplying hotels with branded bathroom disposables. Started on her own with nothing but a

Need States Alert To Craft Moments

Well. Generously buttering my crumpet Friday morning (ahem) I heard a chap from a marketing research firm on the radio. He was commenting on global goliath Burger King’s English pilot for delivery of (min. order two) combo meals. (I believe he was Peter Blackman of Horizons [http://www.hrzns.

Till-Top 5 & 10 Percent Upsell

[https://salespodder.com/content/images/wordpress/2014/09/lonsdale-GBP1-carrier-bag.jpg] The shame of it, I found myself buying from Sports Direct. I’d already been asked if I’d like special insoles, for just £7 reduced from 20, by the lad that’d got my shoe size. Then at the

Amplify Decrease-Increase Alternates

[https://salespodder.com/content/images/wordpress/2015/02/increasedecrease.jpg] My favourite current affairs show the other Newsnight, I was pleased to see a media analyst [www.endersanalysis.com/] consciously speak how I am often on at salespeople to do. It was as if Claire Enders was deliberately trying to

What's Your Andy Murray Two Sets Of Five Checklist?

[http://www.bbc.co.uk/sport/0/tennis/31514857] Watching the absorbing Aussie Open last month, I couldn’t help wondering what was on the scrap of paper Scottish beaten finalist Andy Murray kept glancing at during matches. Thanks to the glory that is social media, we now know [http: