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Lessons From Feature-Based Hotel Room Pitch

There’s a large English firm with fingers in many ‘leisure’ pies called Whitbread [http://www.whitbread.co.uk/about-us/history-of-whitbread.html]. They’ve grown from brewing and pubs through pizza houses to coffee chains and hotels. This week their chief exec [http://www.independent.co.uk/news/people/news/

Don't Treat Flexanimous Customers Like Airlines Do

Haha! What a big word in my title there. I only just found it online. I was surfing for an alternative to ‘changing your mind’. And wasn’t keen on adapting either of the political anorak coined terms like the English ‘u-turner’ the Americanism of ‘flip-flopping’. Customers can change their

The Jelly Effect Andy Bounds

Here’s a book that cost me thirteen quid in an airport bookstore, not long after it was published in 2007. (The cover also says US$25). As the saying often goes, you pays your twenty dollars, spend your half-dozen hours and hope for one key must-do to take into

Face A Big Loss Like Federer To Be Grand Slam Champion

Bloody Wednesday the media are calling it. Record numbers of injury withdrawals and super-crazy upsets are hacking away at Wimbledon contenders this year. After Nadal’s shock defeat came perhaps an even bigger one so early doors. Federer’s incredible run of 36 grand slam Quarters-or-better ended to an apparent

Infiltrate Prospects Like Richard Dawkins

Arh Dawkins. The go-to militant atheist. Also the genius behind inventing [http://www.etymonline.com/index.php?search=meme] the term “meme”. Way back in 1976. Not resting on his laurels of being named the world’s greatest current thinker [http://www.guardian.co.uk/books/booksblog/2013/apr/25/

Atlantic Array Pitch Disarray

One of the joys of working across timezones is catching English media at hours I wouldn’t normally. A neat example of this presented itself to me this week with a typical Yay-or-Nay talking head shout-off. It concerned a 240 wind turbine farm about to be built in the Bristol

Are You Ambushed By The Obvious?

Poor old Nick Clegg. It’s pretty difficult at the best of times to read an English newspaper and not see the UK’s deputy prime minister vilified. And that includes the lefty rags. Yesterday cleggbashing reached another ‘high’. (Here’s what an English lefty tabloid [http://www.mirror.co.

Know Boundaries Like Top Cricket Analyst

[/content/images/wordpress/2013/06/sa-cric-analyst-prasanna-agoram-p-dog-400x221.jpg] This is a pic taken of my telly showing, I learned Wednesday, an Indian chap affectionately called P-Dog. I revelled in Wednesday’s latest South African cricket “choke”. Especially as I was watching from their Cape. Mauled by the alarmingly predictable and plodding,

Star Trek Script Commitment

With the twelfth Star Trek movie hitting screens I searched out a documentary about the original series. Specifically, how it came about. Creator Gene Roddenberry had already made the journey from WW2 pilot to screenwriter. He now had the idea for his dream sci-fi show. Always called Star Trek. He

Stand Out From The Sales Slush Pile

I caught a moving tribute from one best-selling author to another tonight. No sooner as given a few more months by cancer doctors, Iain Banks died. Fellow Scot Ian Rankin reflected with much fondness and admiration on his close pal. The story of how he’d got started was riveting.