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Unify Simplify Amplify

Here’s a branding lesson [http://www.fastcodesign.com/1663249/100k-of-free-branding-advice-in-just-three-words] from a New York expert in the field. It has resonance for salesteams trying to get everyone moving in the same direction. [http://www.fastcodesign.com/1663249/100k-of-free-branding-advice-in-just-three-words] Self-explanatory in nature is of course a thing of beauty. In

Onlooker Cull

Journalists, always high on the list of the general public’s most hated professions, have become less unpopular since the emergence of bankers in the public consciousness. I heard a pair of them the other day discussing the appearance in articles of onlookers. Apparently, whenever you read the phrase “…an

Sequel Franchise

Here’s an all-too-common pitch from a rep when something fresh has just been launched. > Here’s our new product for you. You’ve got to take it. It’s better than the last one. But how often are such ‘upgrades’ better than the their predecessor? Even in the

Presentation Zen

For the purpose of completism, here’s what I consider an excellent thinker on presentation slide construction. The above hour is well worth a view for any level of presenter. On his blog he offers a list of his main tips [http://www.garrreynolds.com/Presentation/slides.html] when crafting

Taming Hells Angels

I recently read a tale of management lessons learned by someone in the blogosphere. One of them was a cracker. If you’ve just taken over a salesteam or are shaping one, then here’s a tactic that may just dispel damaging antagonism. The story went that our hero was

How To Frame A Conversation

The sales-savvy CEO of a £60m business shared with me this little nugget recently. He described a piece of consultancy he’d had a few years back which he liked. It offers a framework for speaking to a senior person (or C-level Exec, as today’s jargon goes). it gives

Truly Meaning Sorry

I was talking the other day with the head of an Account Management unit. He explained the difficulties thrown up by having to handle the inevitable glitches of service delivery that crop up whilst you are trying to sell the next deal in. As can often be the bizarre way,

Chief Contrarian

I was reminded of the Candle Problem when blogging on Marshmallow Selling [http://salespodder.com/marshmallow-selling/] recently. As often happens, the concept appeared to me from another source soon after. In Management Today, I read an insightfulheadline [http://www.managementtoday.co.uk/features/1055772/dont-believe-it-financial-incentives-boost-performance/] ; > Don’t you believe

Cold Calling Regimes

What is the one part of selling that most sets apart management from reps? It’s got to be cold calling. You can run deeper than this too. Think less of call centre style measurement of how much time is spent on outgoing dials, rather being forced to pick out

Fresh Phoning

There are all sorts of synonyms for cold calling. Appointment making, canvassing, prospecting, smoke-stacking. There’s just four. The understanding though, is universal. Your approach is unsolicited, unexpected and probably unwelcome. Like many a pseudonym, alternate names are meant to make a dish more palatable. They are euphemisms. Cold calling