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salespodder

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Funder Advice

When discussing a one-page summary of a new venture, I was party to some revealing thoughts on how to further “sell” the idea to potential investors from someone involved in monitoring just such conversations. Here’s a selection that would help shape the resultant full business plan: * Around 10 pages

Indian Pitch Approach

Idling away downtime reading TechCrunch, I came across a summary interview [http://techcrunch.com/2010/03/19/the-man-corporations-love-and-xenophobes-hate/] with the chap credited as starting the race to Off-Shore business processes by dint of his Indian outsourcer creation Infosys,N.R. Narayana Murthy [http://en.wikipedia.org/wiki/N._R._Narayana_

Commission Gates And Brakes

Sales people the world over are creaking under the strain of corporate cost cutting. Those departing of self accord go with no replacement, basics are frozen, bonus plans squeezed. I came across a number of specific measures from Big Blue that, the sales team suspects, feature the further erosion of

What A Client Values

One FT columnist I like reading when waiting in corporate receptions is Lucy Kellaway [http://www.ft.com/comment/columnists/lucykellaway]. She recently riffed typically irreverent thoughts on messages to give long standing clients. I was intrigued to see her document what she considered the four things that clients valued

Relentless Infomercial Zeal

Louis Theroux and his Weird Weekends [http://en.wikipedia.org/wiki/Louis_Theroux%27s_Weird_Weekends]. Over a decade ago he poked his nose in the world of tv shopping channels, centring on an American station in Tampa. Our first exposure was to a room full of presenters, fully pumped

Stop Writing That Email

With a spate of Facebook related horrors involving crimes against children hitting the London press these past few days, one news show talking head stated a remarkable stat. Dr Aric Sigman [http://www.aricsigman.com/] mentioned a formula suggesting that for every one hour of time a child spends on

Emotional Contagion

I was searching for insight into social networking behaviour and came across this TED video from Nicolas Christakis [http://www.ted.com/talks/nicholas_christakis_the_hidden_influence_of_social_networks.html] . his initial interest into widowhood lead to studying clusters of obesity and their social network effects. I was

Newtonian Logic

I landed at an airport just now and after taxi-ing to the terminal, there was a delay as the plane had parked beyond where the mechanical walkway could reach. I then experienced much jolting around as a tug tried to shimmy the plane in position. It reminded me of an

Best-Practice Managers

I was recently reminded of a relaxing social London Sunday in the pub with a pal. I was given a neat refresher of the power of delegation and its ramifications for sales campaigns. My friend went through a decade of managing pubs and as such was required to conduct regular

Spotting Sunrisers and Sunsetters

The in-flight magazine. Seldom can a genre of publications be more instructive in how not to construct a good read than these. So it was with delight that I happened across the blue-skied, still winter’s day of a decent article. Advertising colossus TBWA’s worldwide create director, JoBurger John