Idling away downtime reading TechCrunch, I came across a summary interview with the chap credited as starting the race to Off-Shore business processes by dint of his Indian outsourcer creation Infosys, N.R. Narayana Murthy.
And delighted I was to discover his telling advice for entrepreneurs pitching their idea. The relevance it has for solution sellers with new products is delicious. As the final précis of the journalist goes, the two things you must do are:
One, be able to articulate what you do in one sentence. If you can’t, you don’t have a good idea.
And two, make sure the market is ready. Businesses are killed, not congratulated, for being ahead of their time.