salespodder

salespodder

http://salespodder.com

It's The Emotion, Stupid

So a choked tear replaces her husband’s focus on the Economy 15 years previously, to conjure a mass-pundit defying victory for Hillary Clinton in the second American presidential candidate eliminator. The evolution of 24 hr new stations really does no justice at all to their potential. They all, even

Telephone Euphemisms

Every single salesperson must, at some point in their career, pick up the phone and try to persuade people that don’t want to speak to them, to do something we suggest. The most common such discussion is probably geared towards gaining a face-to-face appointment, but several other sought outcomes

Choose The Right Figure

Just witnessed a brilliant sales lesson delivered by an old hack called John Torode (wow, tan/orange/white tie, burgundy shirt and browny school master jacket!), now of the Spectator on Sky News’ review of tomorrow morning’s papers. Major UK energy provider npower are the first in their market

Your Heart Must Be In It

I’ve spent a large part of the past few days writing a business plan for a friend. Although to do a proper one (and lamentably few people ever attempt one at all preceding a new venture) is notoriously tricky, it’s a fantastically rewarding experience when you complete. I’

Remember to talk 'DHA'

I do like that House episode where the eponymous misery’s forced on a date with Allison Cameron. Before the big event, House gets advice from his pal James Wilson. And sweetly it has a cool reminder for first-time sales meetings. As House moans about the uselessness of performing ritual

Wanted, Urgent: Retail Sales Training

I often blog about how poor far too many retail experiences tend to be. In the places I’ve spent my time over the past couple of years, the problem can be compounded by migrating workers paid minimum wages by uncaring management (London, New York) and all-round general insouciance (S

Lesson From St Bob

Bob Geldof isn’t renowned for his subtlety. So I was surprised to hear him say on a tv documentary (The Pink Floyd Story: Which One’s Pink?) that in order to get the 4 band members back together again, after their acrimonious disintegration, he couldn’t bring himself to

Door Opening Dependency

Enjoyed reading an article in yesterday’s FT about Cheshire flooring entrepreneur Dawn Gibbons [http://www.ft.com/cms/s/0/09d03f16-ad86-11dc-9386-0000779fd2ac.html?nclick_check=1] . Part of it recounted the tale of how she met her favourite marketing consultant. It’s a great story of how he, Dennis Humphries

Understanding The Business Window

Here’s a technique one of my customers uses to align what they can offer to where their prospect states they want to go. They call it the Business Window, and in the words of their Head of Sales, Dave, a chap I’ve a lot of time for, the

Soak Up The Frustration

We all know the 2 biggest wastes of reps’ time; coming second & fire-fighting. So it was heartening to hear of a tale today where a rep at one of my clients went to sort out post-sales doldrums to great affect. The solution delivered had (unusually) proved unreliable. So rather