Belief In Your Own Offering Means Never Mock Your Competitors
Watching competitors to GB News stumble, make accusations, and overplay their hand is very telling.
— Paul Cox (@PaulCoxComedy) March 19, 2026
As a business owner, I know competition is part of the landscape — and a healthy one at that. It drives better outcomes for both the market and customers.
Real success comes from…
I've been consciously less a consumer of 'news' a while now. A cocktail of heeding Dobelli-esque doomscroll warning, broadening horizons, and purpose. The particular broadcaster cited in the above tweet has kind of lost me since it cancelled what was the best innovation in the sector in years, with a stand-up driven next day's papers 'review'. Hastening mixing of said libation.
Its contributor's overall point though is steel-tipped.
Time and again, I implore salespeople when speaking with prospects to never mention their competition.
To reiterate this comic turned state-of-the-world podcaster sign-off:
"Real success comes from focus and belief in your own offering. The moment you make the story about your competitors, you dilute your product and reveal a lack of confidence in what you’re building."
When completely ignoring temptation to bite on invitations to discuss a competitor, it has made deep impression on prospects. They go out their way to ask me about it once signing my dotted line.
I pretty much echo that concluding sentiment above.
Interestingly, atop the attempts to ratio, propagandist accusations and hypocrisy barbs, one of the commentors seems a spirit bro, possibly a 'lion', called Paul;
"100% and an IT sales veteran, rule number one, never mock your competitors! Shows what low grade midwits they are".
"100%".
Please don't fall into this midwittery trap yourself.