Better Ways of Helmetry

"His background in F1 had taught him that the key to changing behaviours was to show there were better ways of doing things."

The learning of Ron Dennis. For thirty years, was boss and owner of top serial-winning Formula One motor racing team, McLaren.

Sadly this observation was not probed. Given the focus on his 'retirement' quest to prevent brain injuries in games at school, understandable.

Yet one example that would have merited depth featured the equestrian sport body's switch on helmet specs. Now moved towards protecting not solely just against skull fracture, but brain damage too. In the words of Dennis;

"They are going to get a new standard, which means all helmet manufacturers having to completely redesign their product to deal with the issue of rotational acceleration, rather than just linear impact [on the brain], which is a massive issue for sports like equestrian and cycling.”

It doesn't take much to view 'linear impact' and added 'rotational acceleration' as status quo versus 'better way'.

We surely face similar in our daily solution selling endeavours.

Our prospect may well have systems that serve the aims as presently set well. Impacts linear not causing fracture.

Yet a broader, deeper, dare we say worse, threat is neglected. Unknowingly so, right now.

Open someone's mind to it, and they soon want to be on it.

The mechanics of how exactly this is engineered, is left out here.

But identifying the two separate states seems half the battle.

So we have a starting grid. Let's take up pole position.