I've long blogged on Duarte's output.
Accompanying an Oct '21 book launch, their media kit included the selection above. Ten tweetable 'quote cards'.
My main thrust is to highlight their design.
Yet before that, I can't help but note their content.
I accept that I am among the 'converted'. Yet how many of these do you consider, first, opinion-leading insight, second, how many are truly distinct from any of the rest, and third, compel you to go order the book?
Sadly I sense neither answer is positive.
Given their super instructionals of the past, these feel unusually lame.
No matter how much I endorse their sentiment.
Maybe that's their slant. Dangle the bare entry-level slants. Let the voracious chomping rush in.
But really - and I accept that mine is a Sales angle - I struggle to see how any of these are sufficient to tempt a selling exec in denial that video calling skills are set to be a key distinguisher. One or two may encourage any seller having exited the 'unconscious incompetent' stage to dive in. Likely not in any hurry, mind.
Let's now pick up on the raw presentation.
These type of quote cards abound. Luckily, there's a wealth of ideas for us to build on. Regardless of price tags, it is often so much better to riff on the design literacy of a pro to fashion our own remix, whether by homage or completely new idea sparked, than battle producing something decent from scratch ourselves.
Here, half have the quotation laid out on a background for which a thumbnail does not do justice. It is not simply a single corporate-compliant 'very dark blue'. But a deliberate image, with a wash-like treatment of snow from the top, fading to bottom.
With white text save for the book title, in a lighter blue.
The other half sport as backdrop what seems like a blue-green tonal makeover of their "communicate your best" Facebook and Twitter banners, as well as Instagram story highlights. Each one ever-so-slightly different. A palette you could say is from the cyan family of colours.
Again white text, but this time the book title is almost black. In fact, I found it labelled 'very dark (mostly black) cyan'.
Without knowing the origin or purpose of that imagery, let's say it looks a bit like an area chart might.
Which makes me love where this can take us.
As to have a piece of chart imagery like this able to sit so neatly behind our version of insightful words is a winner.
Especially where emerging from it, is the killer stat, message or action your audience need to take.