Bionic Reading for Key Text Blocks

Called with different names (Focus Reading, Bionic Reading), the theory behind using bolded letters to read quicker is that the typographical change works because your brain reads faster than your eyes.

Or, your memory only needs the first few letters to fill in the gaps. pic.twitter.com/HY7BHIRPIM

— Massimo (@Rainmaker1973) January 24, 2025

Whatever my place on the neurodivergency scale, this style does indeed feel easier to read. How about you?

There's a clear Sales crossover. Whenever you want to provide, project, promote, a block of text. You can use this technique and you'd think, gain better attention, engagement and recall.

You can link through from its Swiss inventor's twitter. As well as use tools that can work its wonder for a slab of prose you pass through its cogs, like this converter.

Which is exactly what I did below. Building for inspiration on my 2025 Talent Stack.

You’re unique. So is what you’re trying to do. Whether it’s pitching afresh—or breathing life into—a new product, unlocking a hidden sales edge, or getting more from video calls with customers. But what if there’s a magic spot where all three come together?
That’s where I come in. Like no-one else, I’ve been helping people connect those dots since 1998. If this sounds like what you’ve been thinking about lately, let’s have a conversation. Together, we might just find something special.

Now you can go create your winning selling verse too.