Bland, Dull & Devoid of Personality
Any help with LLMs for writing will make you sound like a journalist, stripped of all idiosyncracy, which, for many, is not a bad thing.
— Nassim Nicholas Taleb (@nntaleb) June 26, 2026
This is structural, the way statistical machines operate. LLMs are bland, dull, & devoid of personality. https://t.co/D78r07JQor
I've touched on this a fair few plenty times of late. I remix the contrary philosomarvel cited above that is NNT, for our 'complex' sales arena;
Any help with LLMs for sales writing will make you sound like a corporate comms-type marketeer, stripped of all idiosyncracy, uniqueness, and differentiation which, for us, is not a good thing. This is structural, the way statistical machines operate. LLM-driven salespeople are bland, dull, & devoid of personality.
Imagine that "vast majority of people" to whom the quote-tweet refers are buyers. They absolutely will be able to tell if what writing we send them is our own voice, or that of a machine. Albeit an awe-inspiring manic wunderbar algo one.
Yes, Maps gets you there. AI gets words on the page. Speedy. Safe.
But neither builds a relationship with the person at the other end. Let alone bring trust.
Selling is different.
Sure, we can all use a little of the (remarkable) AI output for certain tasks in our sales day.
But when everyone does? All of the time?
How on earth would anyone standout?
The clue's in the label. Solution Sales.
The two-way connection.
As far removed from commodity, single-click choice as you can get.
The friction that comes from our back-and-forth. We are the product. How we solve and progress in tandem with our prospect shows our authenticity which wins. It is how we show ourselves to be truly the best option.
No matter the strides AI takes - and you sense they are a-coming fast - the foreseeable still needs the personal. Of our persona.
It's not the use of AI-generated collateral that's our problem. It's the lazy use of it. Settle for competent and that becomes the new average. We must strive to be way above that.
You can even use this to our advantage.
Ask yer AI.
When you see it contradict what we know to be better, you could share it with the prospect.
"This is what the trillion-dollar machine says. This is why I disagree. And you should too..."