Bletchley Inspired Brand

I suspect the AI Safety Summit caught your feeds last week.

UK Prime Minister Sunak invited the great and the good and the China for a bout of regulation porn.

That's not to say I dismiss the chance 'bad actors' soon subjugate those of us out the loop. It's more that we've lost sight of what's important in envisioning, developing and rewarding products with true worth for the betterment of all.

Or as Lewis Shaffer might put it, we must fight the spread of Team World.

The headline grabbing symposium took place at the iconic wartime codebreaker hub and lab of famed AI pioneer Alan Turing, Bletchley Park. Regaling us with this event logo.

Whilst not convinced this take on ᴀsᴄɪɪ binary design really works in this setting, there is something though in the general theme I think.

You may already know of the varied strings of eight 1s and 0s that make up the ᴀsᴄɪɪ alphabet.

Up top, I have in this manner fashioned three letters; ᴘ ᴏ ᴅ.

The greys happen to be the Zeroes, fluoro greens, Ones.

I plumped for representing the latest rendering of an ol' Sales chestnut; Point Of Difference.

Something that in your branding pallet could well adorn a useful slide when hammering home your ᴜsᴘ.

The 'building blocks' version deployed by those catching up with AI here make less impression for me with a trio of letters than the two they use. The landscape treatment above of the triple though can indeed, land.

It's relatively quick to produce, a useful visual device to consider. Especially if you know your prospect is computery, maybe already expressing a view on AI in general, or values a touch of creative effort.

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