This little treasure had the temerity to sneak through my spam filters the other day.
How’s this for a blind, cold mail. Straight to the point;
Can we schedule a few minutes to discuss our video production work and pricing structure?
We work with hundreds of technology companies to simplify complex ideas.
Our portfolio can be found here: [link to portfoilo]
Best, [digital signatures]
I’ve never heard of the sender.
The typical feel of a blanket mailer. Hoping in vain for the supposedly standard 1 to 1½% response.
As dismissive as I normally am of this type of thing, I did hold a smidgen of affection for it.
The opening brashness of close intent upfront made me chuckle.
It suggests a whiff of what selling should be about. Always Be Closing.
Yet. It’s all me-me-me.
And it commits the sin of stating the ‘what’. As in, what you do as opposed to ‘why‘ you do it. “Video production”. SFW… I don’t need any, thanks.
But hey, they work with “hundreds of companies”, so I gotta listen up, right. Wrong.
Wait a mo’ though. There is the embryonic problem statement; “simplify complex ideas“.
These three words have promise. The entire messaging ought be built around them.
There is a harsh reality at play here, mind you. Which is that the whole approach is misguided.
I can hear this as the seven-second cold call script. Delivered before the lighted match burns your fingers.
It’s still pretty much old school. A school who’s time has long gone. Replaced in my homeland by a higher achieving academy.