I just saw an interview with a former CEO of BP, John Browne, as part of his autobiography PR. He was pressed in typically rolling-news-knock-everything fashion that going into business was surely solely about the pursuit of making money.
His response certainly resonated with me, as his answer suggested that if collecting huge wads of cash alone is your goal, then you’ll be unlikely to succeed.
Instead, he remarked that you should focus rather on creating change, and making people feel better.
It is a sentiment that I see missing from many a pitch. How is what you propose really going make a change for the better?