Contenders Offer Threesome

It’s a rare delight when you admire presentation of a rolling news journalist.

BBC’s Norman Smith provided this when reporting from the UK’s party of government annual conference.

Their next General Election in 2020 will be fought with a different leader.

Already a trio of heavyweight candidates dominate the frame.

In keeping with the winning theme that caught my Sales ear, three elements shone. All within a triangular umbrella.

First up, the fact three options were proposed meant a stark binary aye-nay was not in play. Especially useful when you must split your opposition.

Then a hat-trick. Each was covered with fitting headgear. Perhaps comedy in this case, yet still an intriguing hook to set you apart and lengthen recall.

Finally, each contender’s offer expanded under three headings;

Northern Promise – Labour Special Offer – Mr Serious

Tough Tough Tough – Terror Supremo – Maggie Mark Two

Turkish Delight – Protect The Poor – Boris Banter

A winning device indeed.

Whilst we don’t have the luxury of a television producer whispering into our earpiece, we can make flashcards and surely posses the ability to write, remember and recount our own 3×3 matrix.

There’s a reason triple-top gives the highest throw.