It’s a salesteam meeting staple.
Ask the room of assembled talent to sum up a specific concept in a snappy soundbite.
Hope for the glint of a gem that all can deploy in the field.
In this case, I was reminded of the 3-worder.
Courtesy of the clickbait that is this Blind Date reporter.
Both singletons were asked to describe their date in three words.
Jonny on Kit : A good laugh
Kit on Jonny : Funny, cheerful, handsome
(Was Kit dating me?)
Several selling thoughts struck me from these.
One chose a sole concept. The other tried to evoke a distinct trio.
Yet both exhibit flaws.
The former can be seen as pretty meaningless. After all, isn’t nearly everybody this way on a first date?
The latter too suffers from being a touch generic. Sub in ‘charming’ for ‘cheerful’ and it smacks of the bland labeling quoted when you can’t think of anything with any insightful depth.
Still. A snog is a snog, right.
For Sales this remains a decent internal stalwart. When you do this kind of exercise with your team, the less standard, vague, or cliched the responses become, the way, way better.